Pinterest (PINS) Stock Analysis & Winston Score

Pinterest is a social media platform where people save and discover ideas using images and videos. Users create digital "boards" to collect pictures of things like recipes, fashion, home décor, and travel. The platform has over 500 million monthly active users worldwide and is one of the largest visual discovery and inspiration platforms on the internet. Pinterest makes most of its money by selling digital advertising. Brands pay to show promoted pins to users who are already searching for related ideas, which makes the ads feel more relevant than on many other platforms. The company earns the majority of its revenue in the United States, though international users represent a large and growing share of its audience. Pinterest's main growth opportunity is monetizing its large international user base, which currently generates far less revenue per user than its U.S. audience — closing that gap is the key challenge and opportunity ahead.