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Primo Brands Corporation

PRMB
54
Beverages - Non-Alcoholic · Consumer Defensive
Winston Score
54
Winston is curious
Mixed quality — meaningful strengths and weaknesses.
Data as of Aug 23, 2026 · filings through Jun 30, 2026
How the score breaks down
Quality
Good
Growth
Mixed
Cash Flow
Strong
Stability
Strong
Valuation
Good
Dividends
Good

Winston Score History

The full picture

Primo Brands Corporation sells bottled water and water dispensers to homes and businesses across North America. Its main brands include Primo Water and BlueTriton, and it serves everyday consumers through retail stores, as well as offices and households through direct water delivery and dispenser rentals. The company is one of the largest branded water businesses in North America.

Primo Brands makes money by selling bottled water at retail, charging for recurring home and office water delivery, and renting water dispensers to customers. It operates almost entirely in the United States and Canada, giving it a large but geographically concentrated footprint. The recurring delivery model creates steady, predictable revenue and makes it harder for customers to switch, which is a modest competitive advantage. The main risk is that water is a low-differentiation product, meaning the company faces constant price pressure from store-brand competitors and must keep delivery costs under control to protect its thin operating margins.

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Growth Profile

When traditional metrics don't capture the full picture, these are the signals growth stock investors use instead.

Revenue Growth

+3.8% YoY

YoY Growth Rate

Slow revenue growth

EPS Growth

+158.2% YoY

YoY Growth Rate

EPS growth accelerating

Insider Activity

33.2%ownership

Flat

Insider ownership roughly steady over the past year

Cash Position

Cash flow positive

$367M cash & investments

Quarterly Free Cash Flow

↑ Burn rate improving

Company generates more cash than it spends — no dilution risk from fundraising

Growth context

Primo Brands Corporation is growing revenue at 4% year-over-year. The Winston Score measures business quality today — these growth metrics show what could matter tomorrow.

The Winston Score above measures business quality today. Growth stocks often score lower because they invest in the future rather than maximising current profits. These metrics show what matters most for evaluating that future.

Score breakdown

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Quality

Profit per sale
Gross Margin
30.5%
Modest — 30.5% gross margin
Profit after running costs
Operating Margin
10.0%
Modest — 10.0% operating margin
Return on the money invested
ROCE
15.1%
Strong — 15.1% return on capital

ROIC between 15% and 25%. Every dollar invested in the business earns 15 to 25 cents back per year.

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Growth

Sales growth
Sales YoY
+28.4%
Fast-growing sales (+28.4% YoY)
Profit growth
EPS YoY
N/A
Data not available
How steady the profit is
EPS Consistency
3/8 quarters
Earnings rarely grow — volatile business

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Cash Flow

Profit that turns into cash
Cash Conversion
826%
Turns 826% of profit into real cash
Spare cash per sale
FCF Margin
5.6%
Thin free cash flow (5.6%)

FCF margin between 0% and 10%. Some cash from sales, but not a lot.

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Stability

What it owes vs what it owns
Debt / Equity
0.21
Conservative — low debt load (0.21)
Covers its interest
Interest Cover
2.26x
Tight — interest eats into profit (2.3x)

Interest coverage between 1 and 3. Profits cover interest, but with little room to spare.

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Valuation

Price vs profit
P/E Ratio (TTM)
83.8x
no trend
Expensive — P/E 83.8

P/E over 35. The market is pricing in heavy, sustained growth.

Cheaper or dearer next year
P/E vs Forward
+69.6
GROWING
Earnings expected to grow meaningfully — cheaper on forward P/E (83.8 → 14.2)

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Dividends

Dividend
Dividend Yield
1.74%
no trend
Small dividend — 1.74% yield

Modest yield. The bulk of any return needs to come from price appreciation.

Dividend record
Dividend Growth
+17.9%
no trend
Dividend growing fast (17.9% YoY)

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