Profoto Holding AB (publ)

PRFO.ST

Furnishings, Fixtures & Appliances · Consumer Cyclical

Exchange

Stockholm Stock Exchange

Winston Score

Winston is worried

Weak fundamentals across most pillars.

Data as of Aug 23, 2026 · filings through Jun 30, 2026

How the score breaks down

Quality

Weak

Growth

Weak

Cash Flow

Mixed

Stability

Mixed

Valuation

Data not available

Dividends

Good

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Winston Score History

The full picture

Profoto is a Swedish company that makes professional lighting equipment for photographers. Its main products are studio flash units, portable battery-powered lights, and light-shaping accessories like softboxes and reflectors. The company sells to professional photographers, photo studios, and serious hobbyists, and is widely recognized as a premium brand in the photography lighting market.

Profoto earns money by selling hardware — cameras lights and accessories — through retailers, distributors, and its own online store. It operates globally, with a strong presence in Europe and North America, and generates roughly $100–150 million in annual revenue. Its moat comes from brand reputation and product quality, which allow it to charge higher prices than most competitors. The main risk is that the photography industry is shrinking as smartphone cameras improve, reducing demand for dedicated professional lighting gear, which likely explains the company's near-zero operating margins today.

Growth Profile

For growth stock investors

When traditional metrics don't capture the full picture, these are the signals growth stock investors use instead.

Revenue Growth

-17.0% YoY

YoY Growth Rate

Revenue declining

EPS Growth

-100.0% YoY

YoY Growth Rate

Earnings declining

Insider Activity

74.0%ownership

→ Flat

Insider ownership roughly steady over the past year

Cash Position

Cash flow positive

kr 55M cash & investments

Quarterly Free Cash Flow

↑ Burn rate improving

Company generates more cash than it spends — no dilution risk from fundraising

Revenue declining

Profoto Holding AB (publ)'s revenue is actually shrinking. In a growth stock, that removes the core investment thesis. The low Winston Score here may be warranted — unless there's a turnaround story.

The Winston Score above measures business quality today. Growth stocks often score lower because they invest in the future rather than maximising current profits. These metrics show what matters most for evaluating that future.

Score breakdown

Every number that matters to educated investors.

Each metric is explained in plain language so you know exactly what you're looking at. Start your free trial now.

Quality

Profit per sale

Gross Margin

7.0%

Thin — 7.0% gross margin

Profit after running costs

Operating Margin

-1.4%

Losing money on operations — -1.4%

Return on the money invested

ROCE

-4.4%

Weak — -4.4% return on capital

Negative ROIC means the business is losing money on every dollar invested in it.

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Growth

Sales growth

Sales YoY

-18.0%

Shrinking sales (-18.0% YoY)

Profit growth

EPS YoY

-132.7%

Earnings shrinking (-132.7% YoY)

Earnings per share down more than 10%. Either a bad year, or a real decline.

How steady the profit is

EPS Consistency

3/8 quarters

Earnings rarely grow — volatile business

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Cash Flow

Profit that turns into cash

Cash Conversion

N/A

Data not available

Spare cash per sale

FCF Margin

14.3%

Converts sales into free cash efficiently (14.3%)

FCF margin between 10% and 20%. Every $100 in sales becomes $10 to $20 in real cash.

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Stability

What it owes vs what it owns

Debt / Equity

0.57

Conservative — low debt load (0.57)

Covers its interest

Interest Cover

N/A

Data not available

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Valuation

Price vs profit

P/E Ratio (TTM)

N/M

no trend

Negative earnings — P/E not meaningful

Cheaper or dearer next year

P/E vs Forward

N/A

not available

Data not available

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Dividends

Dividend

Dividend Yield

26.38%

no trend

Healthy income — 26.38% yield

Yield above 6% — often a flag the market is pricing in a cut.

Dividend record

Dividend Growth

N/A

no trend

Data not available

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