Propel Holdings

PRL.TO

Financial - Credit Services · Financial Services

Price

C$25.26

+1.05 (+4.34%)

Market Cap

C$994.3M

Exchange

Toronto Stock Exchange

Winston Score

Winston is curious

A decent business — some strong pillars, some weaker.

Data as of Aug 23, 2026 · filings through Jun 30, 2026

How the score breaks down

Quality

Good

Growth

Good

Cash Flow

Weak

Stability

Mixed

Valuation

Strong

Dividends

Strong

Track this stock — start free trial

Share count rising — dilution

+50.3% over 4y

The company has issued more shares over this period, which dilutes each existing shareholder’s stake.

Diluted shares outstanding: 28.1M (2021) → 42.2M (2025)

Winston Score History

The full picture

Propel Holdings is a Canadian financial technology company that gives loans and lines of credit to people who have trouble getting approved by traditional banks. Its main product is called CreditFresh, and it serves "non-prime" customers — people with low or damaged credit scores who need access to small amounts of borrowed money. The company operates mostly in the United States and Canada.

Propel makes money by charging interest on the loans and credit lines it issues to borrowers. It is a relatively small lender with a market cap around $800 million, but it has built a data-driven underwriting model that helps it decide which non-prime borrowers are likely to repay — this is its main competitive edge. The biggest risk the company faces is a rise in loan defaults, which can happen quickly when the economy weakens and its already financially stretched customers struggle to make payments.

Growth Profile

For growth stock investors

When traditional metrics don't capture the full picture, these are the signals growth stock investors use instead.

Revenue Growth

+21.7% YoY

YoY Growth Rate

Steady revenue growth

EPS Growth

+2.6% YoY

YoY Growth Rate

Slow EPS growth

R&D Spend

$0/ year

0.0% of revenue

Below sector average (7%)

Research and development spending

Insider Activity

28.0%ownership

→ Flat

Insider ownership roughly steady over the past year

Cash Position

Cash flow positive

$66M cash & investments

Quarterly Free Cash Flow

↑ Burn rate improving

Company generates more cash than it spends — no dilution risk from fundraising

Growth + cash flow

Propel Holdings is a rare growth stock that's already generating positive cash flow while growing at 22%. The Winston Score doesn't fully credit this transition from "burner" to "earner."

The Winston Score above measures business quality today. Growth stocks often score lower because they invest in the future rather than maximising current profits. These metrics show what matters most for evaluating that future.

Score breakdown

Every number that matters to educated investors.

Each metric is explained in plain language so you know exactly what you're looking at. Start your free trial now.

Quality

Profit per sale

Gross Margin

46.9%

Healthy — 46.9% gross margin

Profit after running costs

Operating Margin

16.5%

Healthy — 16.5% operating margin

Return on the money invested

ROCE

18.0%

Strong — 18.0% return on capital

ROIC between 15% and 25%. Every dollar invested in the business earns 15 to 25 cents back per year.

Full breakdown available with your free trial

See every metric, trend, and what it means for this stock.

Try free

Growth

Sales growth

Sales YoY

+22.5%

Fast-growing sales (+22.5% YoY)

Profit growth

EPS YoY

-9.9%

Earnings shrinking (-9.9% YoY)

Slight earnings drop. Typical near a cyclical low.

How steady the profit is

EPS Consistency

6/8 quarters

Earnings grew in most of the last 8 quarters

Full breakdown available with your free trial

See every metric, trend, and what it means for this stock.

Try free

Cash Flow

Profit that turns into cash

Cash Conversion

-26%

Weak — only -26% of profit becomes cash

Spare cash per sale

FCF Margin

-2.6%

Burning cash (-2.6%)

Free cash flow is negative. They are burning cash, not generating it.

Full breakdown available with your free trial

See every metric, trend, and what it means for this stock.

Try free

Stability

What it owes vs what it owns

Debt / Equity

1.16

Elevated debt (1.16)

Covers its interest

Interest Cover

3.17x

Tight — interest eats into profit (3.2x)

Interest coverage between 3 and 8. Profits cover interest several times over.

Full breakdown available with your free trial

See every metric, trend, and what it means for this stock.

Try free

Valuation

Price vs profit

P/E Ratio (TTM)

12.7x

Attractive valuation — P/E 12.7

P/E in the normal range. Price is roughly $15 for every $1 of yearly profit.

Cheaper or dearer next year

P/E vs Forward

+3.3

GROWING

Earnings expected to grow meaningfully — cheaper on forward P/E (12.7 → 9.4)

Full breakdown available with your free trial

See every metric, trend, and what it means for this stock.

Try free

Dividends

Dividend

Dividend Yield

3.21%

Moderate income — 3.21% yield

Standard yield zone for stable dividend payers. A meaningful piece of total return.

Dividend record

Dividend Growth

+34.8%

Dividend growing fast (34.8% YoY)

Full breakdown available with your free trial

See every metric, trend, and what it means for this stock.

Try free

🔒 See full fundamentals and if they are improving or declining — click here for your free trial now.

Start free trial