ProSiebenSat.1 Media SE (PSM.DE) Stock Analysis & Winston Score
ProSiebenSat.1 Media SE is a German media company that owns and operates several free-to-air television channels, including ProSieben, Sat.1, and Kabel Eins. These channels broadcast entertainment, news, and reality programming to millions of viewers across Germany, Austria, and Switzerland. It is one of the largest commercial broadcasting groups in the German-speaking world. The company earns most of its revenue from selling advertising time on its TV channels, though it has also built a portfolio of digital and entertainment businesses, including online video platforms and commerce ventures. Operations are concentrated in the DACH region — Germany, Austria, and Switzerland. The core TV advertising business faces ongoing pressure as viewers shift to streaming services like Netflix and YouTube, reducing the audience that advertisers are willing to pay a premium to reach. Managing this structural decline in linear TV while growing its digital revenue streams is the central challenge the business faces.
Winston Score: 28/100 — Below Average
Below-average fundamentals — multiple weak pillars.
- Quality: Weak (6/30)
- Growth: Weak (3/20)
- Cash Flow: Mixed (4/10)
- Stability: Mixed (4/10)
- Valuation: Data not available (0/10)
- Ownership: Good (10/15)
Key Facts
Price: €3.76
Market Cap: €874M
Sector: Communication Services
Industry: Broadcasting
Exchange: Frankfurt Stock Exchange

