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Pursuit Attractions and Hospitality

PRSU
50
Travel Services · Consumer Cyclical
Winston Score
50
Winston is curious
Mixed quality — meaningful strengths and weaknesses.
Data as of Aug 23, 2026 · filings through Jun 30, 2026
How the score breaks down
Quality
Mixed
Growth
Mixed
Cash Flow
Good
Stability
Strong
Valuation
Good
Dividends
Weak

Winston Score History

The full picture

Pursuit Attractions and Hospitality runs tourist attractions and hotels in some of North America's most scenic natural areas. Its properties include glass-sky walkways, gondolas, wildlife parks, and lodges located near places like Banff, Jasper, and Glacier National Park. The company focuses on visitors who travel to iconic outdoor destinations and want guided, memorable experiences tied to those landscapes.

Pursuit makes money by charging admission fees, selling lodging stays, and offering food and retail at its sites. It operates primarily in Canada and the United States, with a smaller presence in Iceland. Its main competitive advantage is holding long-term concession agreements that give it exclusive or preferred access to operate inside protected parks and public lands — agreements that are difficult for competitors to replicate. The biggest risk is that visitor numbers depend heavily on travel demand, weather, and economic conditions, all of which can shift quickly and hurt revenue.

Score breakdown

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Quality

Profit per sale
Gross Margin
39.4%
Modest — 39.4% gross margin
Profit after running costs
Operating Margin
16.2%
Healthy — 16.2% operating margin
Return on the money invested
ROCE
10.0%
Below par — 10.0% return on capital

ROIC between 5% and 15%. They earn 5 to 15 cents back per year on every dollar invested.

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Growth

Sales growth
Sales YoY
N/A
Data not available
Profit growth
EPS YoY
-87.5%
Earnings shrinking (-87.5% YoY)

Earnings per share down more than 10%. Either a bad year, or a real decline.

How steady the profit is
EPS Consistency
6/8 quarters
Earnings grew in most of the last 8 quarters

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Cash Flow

Profit that turns into cash
Cash Conversion
189%
Turns 189% of profit into real cash
Spare cash per sale
FCF Margin
-1.1%
Burning cash (-1.1%)

Free cash flow is negative. They are burning cash, not generating it.

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Stability

What it owes vs what it owns
Debt / Equity
0.44
Conservative — low debt load (0.44)
Covers its interest
Interest Cover
6.88x
Adequate interest coverage (6.9x)

Interest coverage between 3 and 8. Profits cover interest several times over.

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Valuation

Price vs profit
P/E Ratio (TTM)
33.7x
no trend
Pricey — P/E 33.7

P/E above the market average. People are paying up for expected growth.

Cheaper or dearer next year
P/E vs Forward
+7.7
GROWING
Earnings expected to grow meaningfully — cheaper on forward P/E (33.7 → 25.9)

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Dividends

Dividend
Dividend Yield
0.83%
no trend
Small dividend — 0.83% yield

Modest yield. The bulk of any return needs to come from price appreciation.

Dividend record
Dividend Growth
+0.0%
no trend
Dividend flat

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