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PZ Cussons

PZC.L
53
Household & Personal Products · Consumer Defensive
Exchange
London Stock Exchange
Winston Score
53
Winston is curious
Mixed quality — meaningful strengths and weaknesses.
Data as of Aug 23, 2026 · filings through May 31, 2026
How the score breaks down
Quality
Good
Growth
Mixed
Cash Flow
Strong
Stability
Strong
Valuation
Strong
Dividends
Mixed

Winston Score History

The full picture

PZ Cussons is a British consumer goods company that makes everyday personal care and household products. Its best-known brands include Imperial Leather soap, Carex hand wash, and St. Tropez self-tanning products. The company sells to ordinary consumers through supermarkets, pharmacies, and retailers across multiple countries.

The company earns money by manufacturing and selling branded products, relying on brand recognition and retail shelf space to compete against larger rivals like Unilever and Procter & Gamble. It operates mainly in the UK, Nigeria, and parts of Asia, making it a relatively small player in a crowded global market. Nigeria has historically been a significant revenue source, which creates meaningful exposure to currency volatility and economic instability in that region — a key risk that has weighed on recent financial results, as reflected in its very low return on invested capital of just 0.5%.

Growth Profile

When traditional metrics don't capture the full picture, these are the signals growth stock investors use instead.

Revenue Growth

+2.9% YoY

YoY Growth Rate

Slow revenue growth

EPS Growth

+225.6% YoY

YoY Growth Rate

EPS growth accelerating

Insider Activity

36.3%ownership

Flat

Insider ownership roughly steady over the past year

Cash Position

Cash flow positive

£55M cash & investments

Quarterly Free Cash Flow

↓ Burn rate worsening

Company generates more cash than it spends — no dilution risk from fundraising

Growth context

PZ Cussons is growing revenue at 3% year-over-year. The Winston Score measures business quality today — these growth metrics show what could matter tomorrow.

The Winston Score above measures business quality today. Growth stocks often score lower because they invest in the future rather than maximising current profits. These metrics show what matters most for evaluating that future.

Score breakdown

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Quality

Profit per sale
Gross Margin
38.2%
Modest — 38.2% gross margin
Profit after running costs
Operating Margin
9.0%
Modest — 9.0% operating margin
Return on the money invested
ROCE
18.8%
Strong — 18.8% return on capital

ROIC between 15% and 25%. Every dollar invested in the business earns 15 to 25 cents back per year.

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Growth

Sales growth
Sales YoY
+5.4%
Slow sales growth (+5.4% YoY)
Profit growth
EPS YoY
N/A
Data not available
How steady the profit is
EPS Consistency
4/8 quarters
Earnings inconsistent quarter-to-quarter

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Cash Flow

Profit that turns into cash
Cash Conversion
160%
Turns 160% of profit into real cash
Spare cash per sale
FCF Margin
4.7%
Thin free cash flow (4.7%)

FCF margin between 0% and 10%. Some cash from sales, but not a lot.

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Stability

What it owes vs what it owns
Debt / Equity
0.34
Conservative — low debt load (0.34)
Covers its interest
Interest Cover
4.59x
Adequate interest coverage (4.6x)

Interest coverage between 3 and 8. Profits cover interest several times over.

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Valuation

Price vs profit
P/E Ratio (TTM)
22.2x
no trend
Growth-priced — P/E 22.2

P/E above the market average. People are paying up for expected growth.

Cheaper or dearer next year
P/E vs Forward
+9.5
GROWING
Earnings expected to grow meaningfully — cheaper on forward P/E (22.2 → 12.6)

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Dividends

Dividend
Dividend Yield
3.37%
no trend
Moderate income — 3.37% yield

Standard yield zone for stable dividend payers. A meaningful piece of total return.

Dividend record
Dividend Growth
-38.1%
no trend
Dividend cut (-38.1% YoY) — warning sign

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