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Quebecor

QBR-B.TO
59
Telecommunications Services · Communication Services
Price
C$61.79
+0.53 (+0.87%)
Market Cap
C$14.11B
Exchange
Toronto Stock Exchange
Winston Score
59
Winston is curious
A decent business — some strong pillars, some weaker.
Data as of Aug 23, 2026 · filings through Jun 30, 2026
How the score breaks down
Quality
Good
Growth
Strong
Cash Flow
Exceptional
Stability
Mixed
Valuation
Good
Dividends
Strong
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Share count falling — buybacks

−6.6% over 4y

The company has reduced its share count over this period, returning value to shareholders through buybacks.

Diluted shares outstanding: 248.3M (2021) → 232.0M (2025)

Winston Score History

The full picture

Quebecor is a Canadian media and telecommunications company based in Quebec. It sells mobile phone plans, home internet, cable TV, and landline phone service to millions of households and businesses. It also owns Videotron, one of the largest cable and wireless providers in Canada, as well as TVA Group, a major French-language television network.

Quebecor earns most of its revenue from monthly subscriber fees for its telecom services, with smaller contributions from advertising and content. It operates primarily in Quebec, though it has been expanding its wireless business into other Canadian provinces after acquiring Freedom Mobile in 2023. Its strong brand loyalty among French-speaking Canadians and its bundled service offerings give it a durable customer base, but it faces intense competition from much larger national carriers like Rogers, Bell, and Telus. The key growth driver is whether Quebecor can successfully grow Freedom Mobile outside Quebec and take meaningful market share from those established rivals.

Growth Profile

When traditional metrics don't capture the full picture, these are the signals growth stock investors use instead.

Revenue Growth

+4.3% YoY

YoY Growth Rate

Slow revenue growth

EPS Growth

+27.4% YoY

YoY Growth Rate

EPS growth accelerating

R&D Spend

C$0/ year

0.0% of revenue

Below sector average (12%)

Research and development spending

Insider Activity

0.5%ownership

→ Flat

Insider ownership roughly steady over the past year

Cash Position

Cash flow positive

C$206M cash & investments

Quarterly Free Cash Flow

↑ Burn rate improving

Company generates more cash than it spends — no dilution risk from fundraising

Growth context

Quebecor is growing revenue at 4% year-over-year. The Winston Score measures business quality today — these growth metrics show what could matter tomorrow.

The Winston Score above measures business quality today. Growth stocks often score lower because they invest in the future rather than maximising current profits. These metrics show what matters most for evaluating that future.

Score breakdown

Every number that matters to educated investors.

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Quality

Profit per sale
Gross Margin
28.5%
Modest — 28.5% gross margin
Profit after running costs
Operating Margin
28.5%
Excellent — 28.5% operating margin
Return on the money invested
ROCE
16.5%
Strong — 16.5% return on capital

ROIC between 15% and 25%. Every dollar invested in the business earns 15 to 25 cents back per year.

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Growth

Sales growth
Sales YoY
+3.1%
Slow sales growth (+3.1% YoY)
Profit growth
EPS YoY
+24.9%
Earnings growing fast (+24.9% YoY)

Healthy double-digit earnings growth — what compounders look like.

How steady the profit is
EPS Consistency
7/8 quarters
Every recent quarter grew earnings vs last year

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Cash Flow

Profit that turns into cash
Cash Conversion
222%
Turns 222% of profit into real cash
Spare cash per sale
FCF Margin
27.1%
Converts sales into free cash efficiently (27.1%)

Free cash flow margin above 20%. Out of every $100 in sales, more than $20 is real cash they keep.

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Stability

What it owes vs what it owns
Debt / Equity
2.50
Heavy debt load (2.50)
Covers its interest
Interest Cover
4.96x
Adequate interest coverage (5.0x)

Interest coverage between 3 and 8. Profits cover interest several times over.

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Valuation

Price vs profit
P/E Ratio (TTM)
14.8x
Attractive valuation — P/E 14.8

P/E in the normal range. Price is roughly $15 for every $1 of yearly profit.

Cheaper or dearer next year
P/E vs Forward
-0.5
SLOWING
Earnings expected to fall — forward P/E higher than today

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Dividends

Dividend
Dividend Yield
2.30%
Moderate income — 2.30% yield

Standard yield zone for stable dividend payers. A meaningful piece of total return.

Dividend record
Dividend Growth
+16.4%
Dividend growing fast (16.4% YoY)

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