Rugvista Group AB (publ)

RUG.ST

Specialty Retail · Consumer Cyclical

Price

kr 64.50

+4.10 (+6.79%)

Market Cap

kr 1.34B

Exchange

Stockholm Stock Exchange

Winston Score

Winston is curious

A decent business — some strong pillars, some weaker.

Data as of Aug 23, 2026 · filings through Jun 30, 2026

How the score breaks down

Quality

Strong

Growth

Good

Cash Flow

Exceptional

Stability

Good

Valuation

Strong

Dividends

Weak

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Winston Score History

The full picture

Rugvista Group is a Swedish company that sells rugs and carpets directly to consumers online. It operates e-commerce websites across Europe, offering a wide range of rugs at different price points, from budget-friendly to premium styles. The company owns the Rugvista and CarpetVista brands and is one of the larger online-only rug retailers in Europe.

Rugvista makes money by selling rugs through its own websites, cutting out physical stores and traditional retail middlemen. It operates primarily across Western and Northern Europe, with Sweden as its home market, and generates revenue in the low hundreds of millions of euros annually. Its competitive edge comes from owning its customer relationships directly and keeping costs lean through a digital-only model, though the business faces real risk from slowing consumer spending on home goods and increasing competition from large generalist platforms like Amazon and IKEA's online expansion.

Growth Profile

For growth stock investors

When traditional metrics don't capture the full picture, these are the signals growth stock investors use instead.

Revenue Growth

+15.6% YoY

YoY Growth Rate

Steady revenue growth

EPS Growth

+188.5% YoY

YoY Growth Rate

EPS growth accelerating

R&D Spend

kr 0/ year

0.0% of revenue

Below sector average (4%)

Research and development spending

Insider Activity

47.4%ownership

→ Flat

Insider ownership roughly steady over the past year

Cash Position

Cash flow positive

kr 131M cash & investments

Quarterly Free Cash Flow

↓ Burn rate worsening

Company generates more cash than it spends — no dilution risk from fundraising

Growth + cash flow

Rugvista Group AB (publ) is a rare growth stock that's already generating positive cash flow while growing at 16%. The Winston Score doesn't fully credit this transition from "burner" to "earner."

The Winston Score above measures business quality today. Growth stocks often score lower because they invest in the future rather than maximising current profits. These metrics show what matters most for evaluating that future.

Share count broadly stable

+0.0% over 4y

The share count has stayed roughly flat over this period — little dilution or buyback activity.

Diluted shares outstanding: 20.8M (2021) → 20.8M (2025)

Score breakdown

Every number that matters to educated investors.

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Quality

Profit per sale

Gross Margin

66.9%

Premium pricing power — 66.9% gross margin

Profit after running costs

Operating Margin

11.8%

Modest — 11.8% operating margin

Return on the money invested

ROCE

47.3%

Exceptional — 47.3% return on capital

ROIC above 25%. Every dollar invested in the business earns more than 25 cents back per year.

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Growth

Sales growth

Sales YoY

+11.5%

Steady sales growth (+11.5% YoY)

Profit growth

EPS YoY

+15.3%

Earnings growing fast (+15.3% YoY)

Healthy double-digit earnings growth — what compounders look like.

How steady the profit is

EPS Consistency

5/8 quarters

Mixed — about half the quarters showed growth

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Cash Flow

Profit that turns into cash

Cash Conversion

155%

Turns 155% of profit into real cash

Spare cash per sale

FCF Margin

12.3%

Converts sales into free cash efficiently (12.3%)

FCF margin between 10% and 20%. Every $100 in sales becomes $10 to $20 in real cash.

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Stability

What it owes vs what it owns

Debt / Equity

N/A

Data not available

Covers its interest

Interest Cover

38.11x

Comfortably covers interest (38.1x)

Interest coverage above 8. Profits cover interest many times over.

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Valuation

Price vs profit

P/E Ratio (TTM)

19.5x

Fair value — P/E 19.5

P/E in the normal range. Price is roughly $15 for every $1 of yearly profit.

Cheaper or dearer next year

P/E vs Forward

+4.1

GROWING

Earnings expected to grow meaningfully — cheaper on forward P/E (19.5 → 15.4)

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Dividends

Dividend

Dividend Yield

1.94%

Small dividend — 1.94% yield

Modest yield. The bulk of any return needs to come from price appreciation.

Dividend record

Dividend Growth

N/A

Data not available

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