RVRC Holding AB (publ) (RVRC.ST) Stock Analysis & Winston Score
RVRC Holding AB is a Swedish company that sells outdoor and adventure clothing online. Its main brands include Reve de Chasse, Rock-a-Bye Baby, and most notably Röhnisch, RevolutionRace, and others focused on functional sportswear and outdoor apparel. The company targets active consumers who want durable, affordable gear for hiking, skiing, and everyday outdoor activities. The company sells almost entirely through its own websites, which keeps costs low and margins high — its gross margin sits above 52%. RVRC operates primarily across Europe, with Sweden as its home market and strong growth in Germany, Finland, and other Nordic and continental European countries. Its direct-to-consumer model gives it control over pricing and customer relationships, which is a key competitive advantage. The main growth driver is continued expansion into new European markets, while the main risk is rising competition from larger global sportswear brands with bigger marketing budgets.
Winston Score: 69/100 — Good
A decent business — some strong pillars, some weaker.
- Quality: Strong (24/30)
- Growth: Good (11/20)
- Cash Flow: Exceptional (10/10)
- Stability: Good (5/10)
- Valuation: Strong (7/10)
- Ownership: Good (10/15)
Key Facts
Price: 54.20 SEK
Market Cap: 5.7B SEK
Sector: Consumer Cyclical
Industry: Apparel - Retail
Exchange: Stockholm Stock Exchange

