Sirius XM Holdings

SIRI

Broadcasting · Communication Services

Price

$28.69

+0.30 (+1.06%)

Market Cap

$9.67B

Exchange

NASDAQ

Winston Score

Winston is curious

Mixed quality — meaningful strengths and weaknesses.

Data as of Aug 23, 2026 · filings through Jun 30, 2026

How the score breaks down

Quality

Good

Growth

Mixed

Cash Flow

Exceptional

Stability

Good

Valuation

Strong

Dividends

Mixed

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Share count falling — buybacks

−13.8% over 4y

The company has reduced its share count over this period, returning value to shareholders through buybacks.

Diluted shares outstanding: 414.3M (2021) → 357.0M (2025)

Winston Score History

The full picture

Sirius XM Holdings is a satellite and streaming radio company based in the United States. It operates two main brands: SiriusXM, which offers hundreds of commercial-free music, sports, news, and talk channels, and Pandora, a free and paid music streaming app. Its customers are everyday listeners, and a large portion of its subscribers come through deals with car manufacturers who bundle SiriusXM into new vehicles.

The company makes money through monthly subscriptions for SiriusXM and Pandora Premium, plus advertising revenue on Pandora's free tier. It operates almost entirely in the United States, giving it limited geographic diversification. SiriusXM's biggest competitive advantage is its exclusive content — deals with major sports leagues, talk personalities, and Howard Stern — which is hard to replicate. The main risk is that fewer new car buyers are converting to paid subscribers after their free trials end, as competition from free streaming services like Spotify and Apple Music continues to grow.

Politician Trades

3 trades / 12mo

1 Congressional buy and 2 sells on SIRI in the last 12 months.

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Growth Profile

For growth stock investors

When traditional metrics don't capture the full picture, these are the signals growth stock investors use instead.

Revenue Growth

+1.0% YoY

YoY Growth Rate

Slow revenue growth

EPS Growth

+16.4% YoY

YoY Growth Rate

Steady EPS growth

R&D Spend

$263M/ year

↓ Declining (-11% vs prior year)

3.1% of revenue

Below sector average (12%)

R&D spend declining — could signal cost-cutting or efficiency

Insider Activity

7.7%ownership

→ Flat

Insider ownership roughly steady over the past year

Cash Position

Cash flow positive

$1.0B cash & investments

Quarterly Free Cash Flow

→ Burn rate stable

Company generates more cash than it spends — no dilution risk from fundraising

Growth context

Sirius XM Holdings is growing revenue at 1% year-over-year. The Winston Score measures business quality today — these growth metrics show what could matter tomorrow.

The Winston Score above measures business quality today. Growth stocks often score lower because they invest in the future rather than maximising current profits. These metrics show what matters most for evaluating that future.

Score breakdown

Every number that matters to educated investors.

Each metric is explained in plain language so you know exactly what you're looking at. Start your free trial now.

Quality

Profit per sale

Gross Margin

49.7%

Healthy — 49.7% gross margin

Profit after running costs

Operating Margin

21.9%

Excellent — 21.9% operating margin

Return on the money invested

ROCE

7.7%

Weak — 7.7% return on capital

ROIC between 5% and 15%. They earn 5 to 15 cents back per year on every dollar invested.

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Growth

Sales growth

Sales YoY

+0.4%

Nearly flat sales (+0.4% YoY)

Profit growth

EPS YoY

N/A

Data not available

How steady the profit is

EPS Consistency

5/8 quarters

Mixed — about half the quarters showed growth

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Cash Flow

Profit that turns into cash

Cash Conversion

239%

Turns 239% of profit into real cash

Spare cash per sale

FCF Margin

18.0%

Converts sales into free cash efficiently (18.0%)

FCF margin between 10% and 20%. Every $100 in sales becomes $10 to $20 in real cash.

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Stability

What it owes vs what it owns

Debt / Equity

0.79

Moderate — manageable debt (0.79)

Covers its interest

Interest Cover

3.67x

Tight — interest eats into profit (3.7x)

Interest coverage between 3 and 8. Profits cover interest several times over.

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Valuation

Price vs profit

P/E Ratio (TTM)

11.0x

Attractive valuation — P/E 11.0

P/E in the normal range. Price is roughly $15 for every $1 of yearly profit.

Cheaper or dearer next year

P/E vs Forward

+2.2

GROWING

Earnings expected to grow — slightly cheaper on forward P/E

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Dividends

Dividend

Dividend Yield

3.55%

Moderate income — 3.55% yield

Standard yield zone for stable dividend payers. A meaningful piece of total return.

Dividend record

Dividend Growth

+0.0%

Dividend flat

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