SMG Swiss Marketplace Group Holding AG

SMG.SW

Internet Content & Information · Communication Services

Exchange

SIX Swiss Exchange

Winston Score

Winston is happy

A high-quality business with solid fundamentals.

Data as of Aug 23, 2026 · filings through Dec 31, 2025

How the score breaks down

Quality

Strong

Growth

Strong

Cash Flow

Exceptional

Stability

Exceptional

Valuation

Good

Dividends

Mixed

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Winston Score History

The full picture

SMG Swiss Marketplace Group is a Swiss company that runs a collection of online marketplaces where people buy, sell, and rent things. Its platforms cover real estate (like ImmoScout24), cars (AutoScout24 Switzerland), and jobs, making it a one-stop hub for major life decisions. It is one of the dominant online classifieds operators in Switzerland.

The company earns money mainly through subscription fees and listing fees paid by professional customers like real estate agents, car dealers, and employers, as well as through advertising. It operates almost entirely in Switzerland, which is a small but wealthy market. Its moat comes from network effects — the more buyers and sellers use its platforms, the harder it is for competitors to pull them away. The main risk is that large international classifieds players or new tech entrants could challenge its local dominance, while the key growth driver is its ability to raise prices and expand premium services for professional users.

Growth Profile

For growth stock investors

When traditional metrics don't capture the full picture, these are the signals growth stock investors use instead.

Revenue Growth

+11.7% YoY

YoY Growth Rate

Steady revenue growth

EPS Growth

+0.1% YoY

YoY Growth Rate

Slow EPS growth

Insider Activity

97.5%ownership

→ Flat

Insider ownership roughly steady over the past year

Cash Position

Cash flow positive

CHF 97M cash & investments

Quarterly Free Cash Flow

→ Burn rate stable

Company generates more cash than it spends — no dilution risk from fundraising

Growth + cash flow

SMG Swiss Marketplace Group Holding AG is a rare growth stock that's already generating positive cash flow while growing at 12%. The Winston Score doesn't fully credit this transition from "burner" to "earner."

The Winston Score above measures business quality today. Growth stocks often score lower because they invest in the future rather than maximising current profits. These metrics show what matters most for evaluating that future.

Score breakdown

Every number that matters to educated investors.

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Quality

Profit per sale

Gross Margin

64.3%

Premium pricing power — 64.3% gross margin

Profit after running costs

Operating Margin

52.2%

Excellent — 52.2% operating margin

Return on the money invested

ROCE

15.1%

Strong — 15.1% return on capital

ROIC between 15% and 25%. Every dollar invested in the business earns 15 to 25 cents back per year.

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Growth

Sales growth

Sales YoY

+13.5%

Fast-growing sales (+13.5% YoY)

Profit growth

EPS YoY

+26.8%

Earnings growing fast (+26.8% YoY)

Earnings growing 25%+ a year. The compounder zone.

How steady the profit is

EPS Consistency

3/4 quarters

Earnings grew in most of the last 8 quarters

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Cash Flow

Profit that turns into cash

Cash Conversion

306%

Turns 306% of profit into real cash

Spare cash per sale

FCF Margin

57.4%

Converts sales into free cash efficiently (57.4%)

Free cash flow margin above 20%. Out of every $100 in sales, more than $20 is real cash they keep.

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Stability

What it owes vs what it owns

Debt / Equity

0.27

Conservative — low debt load (0.27)

Covers its interest

Interest Cover

100.00x

—

Comfortably covers interest (100.0x)

Interest coverage above 8. Profits cover interest many times over.

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Valuation

Price vs profit

P/E Ratio (TTM)

2.6x

no trend

Attractive valuation — P/E 2.6

P/E under 10. The price tag is small relative to last year's profit.

Cheaper or dearer next year

P/E vs Forward

-13.6

SLOWING

Earnings expected to fall — forward P/E higher than today

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Dividends

Dividend

Dividend Yield

3.21%

no trend

Moderate income — 3.21% yield

Standard yield zone for stable dividend payers. A meaningful piece of total return.

Dividend record

Dividend Growth

N/A

no trend

Data not available

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