Southern Cross Media Group Limited

SXL.AX

Broadcasting · Communication Services

Exchange

Australian Securities Exchange

Winston Score

Winston is serious

Below-average fundamentals — multiple weak pillars.

Data as of Aug 23, 2026 · filings through Jun 30, 2026

How the score breaks down

Quality

Mixed

Growth

Mixed

Cash Flow

Weak

Stability

Mixed

Valuation

Data not available

Dividends

Good

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Winston Score History

The full picture

Southern Cross Media Group is an Australian media company that owns and operates a network of regional radio and television stations across Australia. Its main products are broadcast radio and free-to-air television, which reach audiences in regional and rural areas outside of major cities like Sydney and Melbourne. The company is one of the largest regional broadcasters in Australia.

Southern Cross makes money by selling advertising time to businesses that want to reach regional Australian audiences. It operates entirely within Australia and generates roughly $300–400 million in annual revenue, though its low return on invested capital signals the business is not highly profitable. The biggest risk the company faces is the ongoing decline in traditional broadcast advertising, as audiences and ad budgets continue to shift toward digital and streaming platforms.

Growth Profile

For growth stock investors

When traditional metrics don't capture the full picture, these are the signals growth stock investors use instead.

Revenue Growth

+302.3% YoY

YoY Growth Rate

Revenue accelerating

EPS Growth

-161.9% YoY

YoY Growth Rate

Earnings declining

Insider Activity

50.9%ownership

↑ Rising

Insiders increasing their stake — aligned with shareholders

Cash Runway

~3 years

A$179M cash & investments

Quarterly Free Cash Flow

↓ Burn rate worsening

A$179M cash & investments at current burn rate

Revenue accelerating

Southern Cross Media Group Limited grew revenue 302% year-over-year and the growth rate is speeding up. That's the kind of momentum growth investors look for — the question is whether margins can follow.

The Winston Score above measures business quality today. Growth stocks often score lower because they invest in the future rather than maximising current profits. These metrics show what matters most for evaluating that future.

Score breakdown

Every number that matters to educated investors.

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Quality

Profit per sale

Gross Margin

54.3%

Healthy — 54.3% gross margin

Profit after running costs

Operating Margin

5.8%

Thin — 5.8% operating margin

Return on the money invested

ROCE

7.0%

Weak — 7.0% return on capital

ROIC between 5% and 15%. They earn 5 to 15 cents back per year on every dollar invested.

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Growth

Sales growth

Sales YoY

+162.7%

Fast-growing sales (+162.7% YoY)

Profit growth

EPS YoY

-230.2%

Earnings shrinking (-230.2% YoY)

Earnings per share down more than 10%. Either a bad year, or a real decline.

How steady the profit is

EPS Consistency

3/8 quarters

Earnings rarely grow — volatile business

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Cash Flow

Profit that turns into cash

Cash Conversion

N/A

Data not available

Spare cash per sale

FCF Margin

0.7%

Thin free cash flow (0.7%)

FCF margin between 0% and 10%. Some cash from sales, but not a lot.

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Stability

What it owes vs what it owns

Debt / Equity

1.47

Elevated debt (1.47)

Covers its interest

Interest Cover

1.58x

Dangerous — barely covers interest (1.6x)

Interest coverage between 1 and 3. Profits cover interest, but with little room to spare.

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Valuation

Price vs profit

P/E Ratio (TTM)

N/M

no trend

Negative earnings — P/E not meaningful

Cheaper or dearer next year

P/E vs Forward

N/A

not available

Data not available

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Dividends

Dividend

Dividend Yield

13.22%

no trend

Healthy income — 13.22% yield

Yield above 6% — often a flag the market is pricing in a cut.

Dividend record

Dividend Growth

-19.5%

no trend

Dividend cut (-19.5% YoY) — warning sign

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