Super Retail Group Limited (SUL.AX) Stock Analysis & Winston Score
Super Retail Group is an Australian retailer that owns four well-known store brands: Supercheap Auto, Rebel Sport, BCF (Boating, Camping, Fishing), and Macpac. It sells car parts and accessories, sporting goods, outdoor gear, and adventure clothing. Its customers are everyday Australians who enjoy cars, sport, and outdoor activities. The company makes money by selling products in physical stores and online, keeping roughly 45 cents of gross profit for every dollar of sales. It operates around 700 stores across Australia and New Zealand, making it one of the larger specialty retailers in the region. Its moat comes partly from owning four distinct retail brands that cover different hobby categories, reducing reliance on any single market. The main risk is that consumer spending on discretionary items like camping gear and sports equipment tends to fall when household budgets are under pressure from rising interest rates or inflation.
Winston Score: 61/100 — Good
A decent business — some strong pillars, some weaker.
- Quality: Good (19/30)
- Growth: Weak (4/20)
- Cash Flow: Strong (8/10)
- Stability: Strong (8/10)
- Valuation: Strong (7/10)
- Ownership: Good (10/15)


