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The Pebble Group

PEBB.L
44
Advertising Agencies · Communication Services
Price
59.00 GBp
+0.50 (+0.85%)
Market Cap
£81.7M
Exchange
London Stock Exchange
Winston Score
44
Winston is serious
Mixed quality — meaningful strengths and weaknesses.
Data as of Aug 23, 2026 · filings through Dec 31, 2025
How the score breaks down
Quality
Mixed
Growth
Weak
Cash Flow
Strong
Stability
Good
Valuation
Good
Dividends
Mixed

Share count falling — buybacks

7.0% over 4y

The company has reduced its share count over this period, returning value to shareholders through buybacks.

Diluted shares outstanding: 167.8M (2021) → 156.1M (2025)

Winston Score History

The full picture

The Pebble Group is a UK-based company that helps businesses buy and manage branded merchandise — things like company-branded pens, bags, clothing, and promotional items given to customers or employees. It serves corporate clients across a range of industries through two main businesses: Facilisgroup, a software platform for promotional products distributors in North America, and Brand Addition, which sources and supplies branded merchandise directly to large companies.

The company makes money two ways: software subscription fees from Facilisgroup's network of small promotional products distributors, and product sales margins from Brand Addition's merchandise supply business. It operates primarily in the UK and North America and generates roughly £150–160 million in annual revenue. The software side of the business creates some stickiness because distributors build their operations around the platform, but the merchandise supply side faces pressure from competition and cost inflation in global supply chains, which remains a key risk to profitability.

Score breakdown

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Quality

Profit per sale
Gross Margin
39.5%
Modest — 39.5% gross margin
Profit after running costs
Operating Margin
6.9%
Modest — 6.9% operating margin
Return on the money invested
ROCE
8.9%
Below par — 8.9% return on capital

ROIC between 5% and 15%. They earn 5 to 15 cents back per year on every dollar invested.

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Growth

Sales growth
Sales YoY
-0.5%
Shrinking sales (-0.5% YoY)
Profit growth
EPS YoY
-7.8%
Earnings shrinking (-7.8% YoY)

Slight earnings drop. Typical near a cyclical low.

How steady the profit is
EPS Consistency
3/8 quarters
Earnings rarely grow — volatile business

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Cash Flow

Profit that turns into cash
Cash Conversion
246%
Turns 246% of profit into real cash
Spare cash per sale
FCF Margin
10.3%
Modest free cash flow (10.3%)

FCF margin between 10% and 20%. Every $100 in sales becomes $10 to $20 in real cash.

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Stability

What it owes vs what it owns
Debt / Equity
N/A
Data not available
Covers its interest
Interest Cover
15.42x
Comfortably covers interest (15.4x)

Interest coverage above 8. Profits cover interest many times over.

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Valuation

Price vs profit
P/E Ratio (TTM)
16.7x
Fair value — P/E 16.7

P/E in the normal range. Price is roughly $15 for every $1 of yearly profit.

Cheaper or dearer next year
P/E vs Forward
+1.1
GROWING
Earnings expected to grow — slightly cheaper on forward P/E

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Dividends

Dividend
Dividend Yield
3.39%
Moderate income — 3.39% yield

Standard yield zone for stable dividend payers. A meaningful piece of total return.

Dividend record
Dividend Growth
N/A
Data not available

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