Thor Industries (THO) stock: Winston Score, insiders and Congress trades
Thor Industries makes recreational vehicles (RVs) — the large motorhomes and towable trailers that families use for road trips and camping. Its brands include Airstream, Keystone, and Jayco, and it sells to everyday consumers through a network of independent RV dealerships across North America and Europe. Thor is the largest RV manufacturer in the world by volume. The company makes money by selling RVs to dealers, who then resell them to end customers. Thor operates mainly in the United States but also has a meaningful European presence through its Erwin Hymer Group subsidiary. Its scale and broad brand portfolio give it a cost and distribution advantage over smaller rivals, though its thin margins — around 13% gross and 3% operating — leave little room for error. The biggest risk is that RV demand is highly sensitive to consumer confidence, interest rates, and fuel prices, all of which have pressured industry-wide shipment volumes in recent years.
Winston Score: 39 out of 100, Below Average
Below-average fundamentals — multiple weak pillars.
- Quality: Weak (4/30)
- Growth: Weak (4/20)
- Cash Flow: Strong (7/10)
- Stability: Strong (8/10)
- Valuation: Strong (7/10)
- Ownership: Mixed (6/15)
Key Facts
Price: $66.11
Market Cap: $3.4B
Sector: Consumer Cyclical
Industry: Auto - Recreational Vehicles
Editorial rules set and reviewed by Felix Prehn, Economist and Editor. Figures are refreshed daily from Financial Modeling Prep and company filings; last refreshed 2026-10-05.




