Vera Bradley

VRA

Apparel - Footwear & Accessories · Consumer Cyclical

Exchange

NASDAQ

Winston Score

Winston is worried

Weak fundamentals across most pillars.

Data as of Aug 23, 2026 · filings through May 2, 2026

How the score breaks down

Quality

Weak

Growth

Weak

Cash Flow

Weak

Stability

Data not available

Valuation

Data not available

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Winston Score History

The full picture

Vera Bradley is an American fashion brand best known for its colorful, patterned bags, luggage, and accessories. The company also sells wallets, backpacks, and lifestyle items, targeting women who want affordable, recognizable designs. It owns the Vera Bradley brand and also operates Pura Vida, a jewelry and accessories brand popular with younger consumers.

The company makes money by selling products through its own retail stores, its website, and wholesale partners like department stores. Vera Bradley operates almost entirely in the United States. Its brand recognition and loyal customer base provide some protection, but the business has struggled with falling sales and negative operating margins, meaning it is currently spending more than it earns. The main risk is that consumer spending on non-essential accessories remains under pressure, and the company must find a way to grow revenue while cutting costs to return to profitability.

Growth Profile

For growth stock investors

When traditional metrics don't capture the full picture, these are the signals growth stock investors use instead.

Revenue Growth

-15.1% YoY

YoY Growth Rate

Revenue declining

EPS Growth

+105.6% YoY

YoY Growth Rate

EPS growth accelerating

Insider Activity

35.7%ownership

→ Flat

Insider ownership roughly steady over the past year

Cash Position

Cash flow positive

$19M cash & investments

Quarterly Free Cash Flow

↑ Burn rate improving

Company generates more cash than it spends — no dilution risk from fundraising

Revenue declining

Vera Bradley's revenue is actually shrinking. In a growth stock, that removes the core investment thesis. The low Winston Score here may be warranted — unless there's a turnaround story.

The Winston Score above measures business quality today. Growth stocks often score lower because they invest in the future rather than maximising current profits. These metrics show what matters most for evaluating that future.

Score breakdown

Every number that matters to educated investors.

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Quality

Profit per sale

Gross Margin

51.8%

Healthy — 51.8% gross margin

Profit after running costs

Operating Margin

-7.5%

Losing money on operations — -7.5%

Return on the money invested

ROCE

-13.6%

Weak — -13.6% return on capital

Negative ROIC means the business is losing money on every dollar invested in it.

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Growth

Sales growth

Sales YoY

-13.4%

Shrinking sales (-13.4% YoY)

Profit growth

EPS YoY

N/A

Data not available

How steady the profit is

EPS Consistency

3/8 quarters

Earnings rarely grow — volatile business

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Cash Flow

Profit that turns into cash

Cash Conversion

N/A

Data not available

Spare cash per sale

FCF Margin

8.9%

Modest free cash flow (8.9%)

FCF margin between 0% and 10%. Some cash from sales, but not a lot.

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Stability

What it owes vs what it owns

Debt / Equity

N/A

Data not available

Covers its interest

Interest Cover

N/A

Data not available

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Valuation

Price vs profit

P/E Ratio (TTM)

N/M

no trend

Negative earnings — P/E not meaningful

Cheaper or dearer next year

P/E vs Forward

N/A

not available

Data not available

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Dividends

Not applicable for this business.

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