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Victorian Plumbing Group

VIC.L
59
Home Improvement · Consumer Cyclical
Exchange
London Stock Exchange
Winston Score
59
Winston is curious
A decent business — some strong pillars, some weaker.
Data as of Aug 23, 2026 · filings through Mar 31, 2026
How the score breaks down
Quality
Good
Growth
Strong
Cash Flow
Strong
Stability
Mixed
Valuation
Mixed

Winston Score History

The full picture

Victorian Plumbing Group is a UK-based online retailer that sells bathroom products directly to consumers and tradespeople. Its range includes baths, showers, toilets, basins, taps, and bathroom furniture, sold under its own Victorian Plumbing brand as well as other labels. The company operates entirely online, making it one of the largest pure-play bathroom retailers in the United Kingdom.

Victorian Plumbing makes money by selling products through its website, earning a margin between what it pays suppliers and what customers pay at checkout. It operates exclusively in the UK and generates roughly £300 million in annual revenue. Its competitive edge comes from a wide product range, strong brand recognition in online bathroom retail, and a direct-to-consumer model that avoids the costs of physical stores. The main risk the business faces is its sensitivity to the UK housing market — when people stop moving home or cutting back on renovations, demand for bathroom products tends to fall sharply.

Growth Profile

When traditional metrics don't capture the full picture, these are the signals growth stock investors use instead.

Revenue Growth

+10.5% YoY

YoY Growth Rate

Steady revenue growth

EPS Growth

+7.9% YoY

YoY Growth Rate

Slow EPS growth

Insider Activity

50.9%ownership

Flat

Insider ownership roughly steady over the past year

Cash Position

Cash flow positive

£22M cash & investments

Quarterly Free Cash Flow

→ Burn rate stable

Company generates more cash than it spends — no dilution risk from fundraising

Growth + cash flow

Victorian Plumbing Group is a rare growth stock that's already generating positive cash flow while growing at 11%. The Winston Score doesn't fully credit this transition from "burner" to "earner."

The Winston Score above measures business quality today. Growth stocks often score lower because they invest in the future rather than maximising current profits. These metrics show what matters most for evaluating that future.

Score breakdown

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Quality

Profit per sale
Gross Margin
47.0%
Healthy — 47.0% gross margin
Profit after running costs
Operating Margin
5.8%
Thin — 5.8% operating margin
Return on the money invested
ROCE
42.2%
Exceptional — 42.2% return on capital

ROIC above 25%. Every dollar invested in the business earns more than 25 cents back per year.

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Growth

Sales growth
Sales YoY
+6.1%
Slow sales growth (+6.1% YoY)
Profit growth
EPS YoY
+118.9%
Earnings growing fast (+118.9% YoY)

Earnings growing 25%+ a year. The compounder zone.

How steady the profit is
EPS Consistency
6/8 quarters
Earnings grew in most of the last 8 quarters

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Cash Flow

Profit that turns into cash
Cash Conversion
188%
Turns 188% of profit into real cash
Spare cash per sale
FCF Margin
8.7%
Modest free cash flow (8.7%)

FCF margin between 0% and 10%. Some cash from sales, but not a lot.

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Stability

What it owes vs what it owns
Debt / Equity
N/A
Data not available
Covers its interest
Interest Cover
6.87x
Adequate interest coverage (6.9x)

Interest coverage between 3 and 8. Profits cover interest several times over.

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Valuation

Price vs profit
P/E Ratio (TTM)
15.8x
no trend
Fair value — P/E 15.8

P/E in the normal range. Price is roughly $15 for every $1 of yearly profit.

Cheaper or dearer next year
P/E vs Forward
N/A
not available
Data not available

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Dividends

Not applicable for this business.
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