VPR Brands, LP

VPRB

Tobacco · Consumer Defensive

Winston Score

Winston is serious

Below-average fundamentals — multiple weak pillars.

Data as of Aug 23, 2026 · filings through Jun 30, 2026

How the score breaks down

Quality

Weak

Growth

Weak

Cash Flow

Exceptional

Stability

Mixed

Valuation

Good

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Winston Score History

The full picture

VPR Brands, LP is a small company that makes and sells electronic cigarettes and vaping products. Its core products include e-cigarettes, vape pens, and related accessories, sold mainly to adult consumers looking for alternatives to traditional tobacco. The company operates in the vaping and e-cigarette segment of the broader tobacco industry.

VPR Brands earns money by selling its hardware devices and related products, primarily through retail and distribution channels. The company is very small, with a market cap near zero, and operates mainly in the United States. It faces intense competition from much larger tobacco companies and vaping brands that have stronger distribution networks and more resources. The biggest risk the company faces is regulatory pressure — the FDA has been tightening rules around vaping products, which could restrict what VPR Brands is allowed to sell and make it harder to grow or even stay in business.

Growth Profile

For growth stock investors

When traditional metrics don't capture the full picture, these are the signals growth stock investors use instead.

Revenue Growth

-31.6% YoY

YoY Growth Rate

Revenue declining

EPS Growth

-11.4% YoY

YoY Growth Rate

Earnings declining

Insider Activity

41.1%ownership

→ Flat

Insider ownership roughly steady over the past year

Cash Runway

~12 months

$2M cash & investments

Quarterly Free Cash Flow

→ Burn rate stable

Adequate runway but may need to raise capital within 2 years

Revenue declining

VPR Brands, LP's revenue is actually shrinking. In a growth stock, that removes the core investment thesis. The low Winston Score here may be warranted — unless there's a turnaround story.

The Winston Score above measures business quality today. Growth stocks often score lower because they invest in the future rather than maximising current profits. These metrics show what matters most for evaluating that future.

Score breakdown

Every number that matters to educated investors.

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Quality

Profit per sale

Gross Margin

22.9%

Thin — 22.9% gross margin

Profit after running costs

Operating Margin

-47.3%

Losing money on operations — -47.3%

Return on the money invested

ROCE

-113.8%

Weak — -113.8% return on capital

Negative ROIC means the business is losing money on every dollar invested in it.

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Growth

Sales growth

Sales YoY

-32.5%

Shrinking sales (-32.5% YoY)

Profit growth

EPS YoY

N/A

Data not available

How steady the profit is

EPS Consistency

3/8 quarters

Earnings rarely grow — volatile business

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Cash Flow

Profit that turns into cash

Cash Conversion

148%

Turns 148% of profit into real cash

Spare cash per sale

FCF Margin

49.0%

Converts sales into free cash efficiently (49.0%)

Free cash flow margin above 20%. Out of every $100 in sales, more than $20 is real cash they keep.

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Stability

What it owes vs what it owns

Debt / Equity

0.35

Conservative — low debt load (0.35)

Covers its interest

Interest Cover

N/A

Data not available

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Valuation

Price vs profit

P/E Ratio (TTM)

8.6x

no trend

Attractive valuation — P/E 8.6

P/E under 10. The price tag is small relative to last year's profit.

Cheaper or dearer next year

P/E vs Forward

N/A

not available

Data not available

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Dividends

Not applicable for this business.

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