Wix.com

WIX

Software - Infrastructure · Technology

Price

$82.07

-0.32 (-0.39%)

Market Cap

$4.31B

Exchange

NASDAQ

Winston Score

Winston is worried

Below-average fundamentals — multiple weak pillars.

Data as of Aug 23, 2026 · filings through Jun 30, 2026

How the score breaks down

Quality

Mixed

Growth

Mixed

Cash Flow

Mixed

Stability

Data not available

Valuation

Data not available

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Share count rising — dilution

+1.2% over 4y

The company has issued more shares over this period, which dilutes each existing shareholder’s stake.

Diluted shares outstanding: 57.0M (2021) → 57.7M (2025)

Winston Score History

The full picture

Wix.com is an Israeli company that lets people build websites without knowing how to code. Its main product is a drag-and-drop website builder used by small businesses, freelancers, and individuals who want an online presence. Wix also offers tools for online stores, booking systems, and blogging, making it a one-stop shop for building and running a website.

Wix makes most of its money through subscriptions — users pay monthly or yearly fees to remove ads, connect a custom domain, and access premium features. The company operates globally, with a large user base across North America, Europe, and beyond, and reports hundreds of millions of registered users. Its main competitive advantage is how easy it is to use, but it faces strong competition from Squarespace, Shopify, and WordPress. The key growth challenge is converting its massive free user base into paying subscribers while keeping costs under control, as the company is still working toward consistent profitability.

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Growth Profile

For growth stock investors

When traditional metrics don't capture the full picture, these are the signals growth stock investors use instead.

Revenue Growth

+14.9% YoY

YoY Growth Rate

Steady revenue growth

EPS Growth

-272.8% YoY

YoY Growth Rate

Earnings declining

R&D Spend

$646M/ year

↑ Rising (+30% vs prior year)

32.4% of revenue

2.2x the sector average (15%)

Investing heavily in future products and technology

Insider Activity

3.7%ownership

→ Flat

Insider ownership roughly steady over the past year

Cash Position

Cash flow positive

$965M cash & investments

Quarterly Free Cash Flow

→ Burn rate stable

Company generates more cash than it spends — no dilution risk from fundraising

Heavy R&D investment

Wix.com is putting 32% of revenue into R&D and that number is rising. That's 2.2x the sector average. And they're generating enough cash to self-fund it.

The Winston Score above measures business quality today. Growth stocks often score lower because they invest in the future rather than maximising current profits. These metrics show what matters most for evaluating that future.

Score breakdown

Every number that matters to educated investors.

Each metric is explained in plain language so you know exactly what you're looking at. Start your free trial now.

Quality

Profit per sale

Gross Margin

65.8%

Premium pricing power — 65.8% gross margin

Profit after running costs

Operating Margin

-5.6%

Losing money on operations — -5.6%

Return on the money invested

ROCE

N/A

Data not available

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Growth

Sales growth

Sales YoY

+14.2%

Fast-growing sales (+14.2% YoY)

Profit growth

EPS YoY

-218.4%

Earnings shrinking (-218.4% YoY)

Earnings per share down more than 10%. Either a bad year, or a real decline.

How steady the profit is

EPS Consistency

4/8 quarters

Earnings inconsistent quarter-to-quarter

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Cash Flow

Profit that turns into cash

Cash Conversion

N/A

Data not available

Spare cash per sale

FCF Margin

21.0%

Converts sales into free cash efficiently (21.0%)

Free cash flow margin above 20%. Out of every $100 in sales, more than $20 is real cash they keep.

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Stability

What it owes vs what it owns

Debt / Equity

N/A

—

Data not available

Covers its interest

Interest Cover

N/A

Data not available

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Valuation

Price vs profit

P/E Ratio (TTM)

N/M

Negative earnings — P/E not meaningful

Cheaper or dearer next year

P/E vs Forward

N/A

not available

Data not available

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Dividends

Not applicable for this business.

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