The company has issued more shares over this period, which dilutes each existing shareholder’s stake.
Diluted shares outstanding: 93.8M (2021) → 175.2M (2026)
XP Factory Plc specializes in delivering immersive, live entertainment experiences, particularly known for its escape-the-room adventures, which it operates both within the United Kingdom and across international markets. These experiences are primarily offered under the Escape Hunt brand, managed through a diverse network comprising franchised outlets, licensed operations, and directly managed branches. The company also extends its reach with offsite versions of these popular puzzle-solving games. In addition to its escape room portfolio, XP Factory Plc manages a separate chain of 'socializing cocktail bar' venues known as Boom Battle Bar. These establishments, also operated through a blend of company-owned and franchised models, focus on offering engaging social experiences alongside beverages. Further diversifying its operations, the firm is involved in game design and the licensing of its intellectual property. The company, established in 2016 and headquartered in Crawley, UK, underwent a name change from Escape Hunt plc to XP Factory Plc in December 2021.
When traditional metrics don't capture the full picture, these are the signals growth stock investors use instead.
-7.6% YoY
YoY Growth Rate
Revenue declining
-386.8% YoY
YoY Growth Rate
Earnings declining
£0/ year
0.0% of revenue
Below sector average (4%)
Research and development spending
Cash flow positive
£3M cash & investments
Quarterly Free Cash Flow
↑ Burn rate improving
Company generates more cash than it spends — no dilution risk from fundraising
XP Factory's revenue is actually shrinking. In a growth stock, that removes the core investment thesis. The low Winston Score here may be warranted — unless there's a turnaround story.
The Winston Score above measures business quality today. Growth stocks often score lower because they invest in the future rather than maximising current profits. These metrics show what matters most for evaluating that future.
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ROIC between 0% and 5%. They earn a few cents back per dollar invested in the business.
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FCF margin between 0% and 10%. Some cash from sales, but not a lot.
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Interest coverage below 1. Their profits don't cover the interest bill.
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