YouGov

YOU.L

Advertising Agencies · Industrials

Price

267.40 GBp

+2.40 (+0.91%)

Market Cap

£313.3M

Exchange

London Stock Exchange

Winston Score

Winston is curious

A decent business — some strong pillars, some weaker.

Data as of Aug 23, 2026 · filings through Jan 31, 2026

How the score breaks down

Quality

Good

Growth

Good

Cash Flow

Strong

Stability

Mixed

Valuation

Strong

Dividends

Strong

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Share count rising — dilution

+4.7% over 4y

The company has issued more shares over this period, which dilutes each existing shareholder’s stake.

Diluted shares outstanding: 113.0M (2021) → 118.3M (2025)

Winston Score History

The full picture

YouGov is a British data and research company that collects opinions from millions of people around the world through online surveys. It sells this data and analysis to businesses, governments, media companies, and advertisers who want to understand what people think about brands, politics, and current events. YouGov is best known for its public polling work and owns one of the largest continuously tracked consumer opinion panels in the world.

The company makes money by selling subscriptions to its data platform, running custom research projects for clients, and licensing its syndicated data products. It operates across more than 50 countries, with strong presence in Europe, the US, and the Middle East, and generates roughly $300 million in annual revenue. Its main competitive advantage is its large proprietary panel of registered survey respondents, which is expensive and slow for rivals to replicate. The key growth driver is expanding subscription revenue from its data products, while the main risk is pricing pressure as cheaper AI-powered research tools become more widely available.

Growth Profile

For growth stock investors

When traditional metrics don't capture the full picture, these are the signals growth stock investors use instead.

Revenue Growth

+1.6% YoY

YoY Growth Rate

Slow revenue growth

EPS Growth

-15.4% YoY

YoY Growth Rate

Earnings declining

R&D Spend

£0/ year

0.0% of revenue

Below sector average (4%)

Research and development spending

Insider Activity

11.4%ownership

→ Flat

Insider ownership roughly steady over the past year

Cash Position

Cash flow positive

£33M cash & investments

Quarterly Free Cash Flow

↑ Burn rate improving

Company generates more cash than it spends — no dilution risk from fundraising

Growth context

YouGov is growing revenue at 2% year-over-year. The Winston Score measures business quality today — these growth metrics show what could matter tomorrow.

The Winston Score above measures business quality today. Growth stocks often score lower because they invest in the future rather than maximising current profits. These metrics show what matters most for evaluating that future.

Score breakdown

Every number that matters to educated investors.

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Quality

Profit per sale

Gross Margin

78.2%

Premium pricing power — 78.2% gross margin

Profit after running costs

Operating Margin

9.8%

Modest — 9.8% operating margin

Return on the money invested

ROCE

11.1%

Below par — 11.1% return on capital

ROIC between 5% and 15%. They earn 5 to 15 cents back per year on every dollar invested.

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Growth

Sales growth

Sales YoY

+2.1%

Nearly flat sales (+2.1% YoY)

Profit growth

EPS YoY

+827.7%

Earnings growing fast (+827.7% YoY)

Earnings growing 25%+ a year. The compounder zone.

How steady the profit is

EPS Consistency

5/8 quarters

Mixed — about half the quarters showed growth

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Cash Flow

Profit that turns into cash

Cash Conversion

284%

Turns 284% of profit into real cash

Spare cash per sale

FCF Margin

8.6%

Modest free cash flow (8.6%)

FCF margin between 0% and 10%. Some cash from sales, but not a lot.

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Stability

What it owes vs what it owns

Debt / Equity

1.02

Elevated debt (1.02)

Covers its interest

Interest Cover

3.66x

Tight — interest eats into profit (3.7x)

Interest coverage between 3 and 8. Profits cover interest several times over.

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Valuation

Price vs profit

P/E Ratio (TTM)

25.7x

Growth-priced — P/E 25.7

P/E above the market average. People are paying up for expected growth.

Cheaper or dearer next year

P/E vs Forward

+17.9

GROWING

Earnings expected to grow meaningfully — cheaper on forward P/E (25.7 → 7.8)

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Dividends

Dividend

Dividend Yield

3.51%

Moderate income — 3.51% yield

Standard yield zone for stable dividend payers. A meaningful piece of total return.

Dividend record

Dividend Growth

+88.9%

Dividend growing fast (88.9% YoY)

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