Activision Blizzard (ATVI) stock: Winston Score and insider trades
Activision Blizzard makes some of the world's most popular video games. Its biggest franchises include Call of Duty, World of Warcraft, Candy Crush, Overwatch, and Diablo. Hundreds of millions of people play its games on consoles, PCs, and mobile phones. The company earns money through game sales, in-game purchases, and subscriptions. It operates globally, with major studios in the US, Europe, and Asia. Microsoft completed its acquisition of Activision Blizzard in 2023 for roughly $69 billion, making it a subsidiary of Microsoft. As a result, shares may have limited independent trading activity, and the company's future direction is now shaped by Microsoft's broader gaming and cloud strategy.
Winston Score: 59 out of 100, Good
A decent business — some strong pillars, some weaker.
- Quality: Strong (21/30)
- Growth: Good (11/20)
- Cash Flow: Exceptional (10/10)
- Stability: Exceptional (10/10)
- Valuation: Weak (2/10)
- Ownership: Weak (2/15)
Key Facts
Price: $94.42
Market Cap: $74.3B
Sector: Technology
Industry: Electronic Gaming & Multimedia
Exchange: NASDAQ Global Select
Editorial rules set and reviewed by Felix Prehn, Economist and Editor. Figures are refreshed daily from Financial Modeling Prep and company filings; last refreshed 2026-10-14.


