Stock

Altria Group

MO
56
Tobacco · Consumer Defensive
Price
$75.11
+1.27 (+1.72%)
Market Cap
$125.41B
Winston Score
56
Winston is curious
A decent business — some strong pillars, some weaker.
Data as of Oct 18, 2026 · filings through Jun 30, 2026

§How the score breaks down

Quality
Strong
25/30
Growth
Mixed
6/20
Cash Flow
Exceptional
9/10
Stability
Mixed
4/10
Valuation
Strong
7/10
Ownership
Weak
1/15
Dividends
Strong
4/5

56 of 100 counted points = Winston Score 56.

Share count falling — buybacks

−9.1% over 4y

The company has reduced its share count over this period, returning value to shareholders through buybacks.

Diluted shares outstanding: 1.84B (2021) → 1.68B (2025)

§Winston Score History

The full picture

Altria Group is one of the largest tobacco companies in the United States. It makes and sells cigarettes, smokeless tobacco, and other nicotine products to adult consumers across the country. Its most well-known brand is Marlboro, which has been the best-selling cigarette brand in the U.S. for decades.

Altria makes money by selling its tobacco and nicotine products directly through retailers like gas stations and convenience stores. The company operates almost entirely in the United States and generates very high profit margins, partly because of Marlboro's strong brand loyalty and Altria's dominant market share in domestic cigarettes. The biggest risk the company faces is a long-term decline in the number of people who smoke, which is why Altria has been investing in alternative nicotine products — like oral nicotine pouches and e-cigarettes — to find new sources of revenue as traditional cigarette volumes shrink.

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Growth Profile

When traditional metrics don't capture the full picture, these are the signals growth stock investors use instead.

Revenue Growth

+15.5% YoY

YoY Growth Rate

Steady revenue growth

EPS Growth

-2.8% YoY

YoY Growth Rate

Earnings declining

R&D Spend

$0/ year

↓ Declining (-100% vs prior year)

0.0% of revenue

Below sector average (2%)

R&D spend declining — could signal cost-cutting or efficiency

Insider Activity

0.2%ownership

→ Flat

Insider ownership roughly steady over the past year

Cash Runway

5+ years

Quarterly Free Cash Flow

↓ Burn rate worsening

$11.3B cash & investments at current burn rate

Growth context

Altria Group is growing revenue at 16% year-over-year. The Winston Score measures business quality today — these growth metrics show what could matter tomorrow.

The Winston Score above measures business quality today. Growth stocks often score lower because they invest in the future rather than maximising current profits. These metrics show what matters most for evaluating that future.

Score breakdown

Every number that matters to educated investors.

Each metric is explained in plain language so you know exactly what you're looking at. Start your free trial now.

Quality

Profit per sale
Gross Margin
74.9%
Premium pricing power — 74.9% gross margin
Profit after running costs
Operating Margin
51.3%
Excellent — 51.3% operating margin
Return on the money invested
ROCE
14.3%
Good — 14.3% return on capital

ROIC between 5% and 15%. They earn 5 to 15 cents back per year on every dollar invested.

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Growth

Sales growth
Sales YoY
+7.9%
Steady sales growth (+7.9% YoY)
Profit growth
EPS YoY
-8.5%
Earnings shrinking (-8.5% YoY)

Slight earnings drop. Typical near a cyclical low.

How steady the profit is
EPS Consistency
4/8 quarters
Earnings inconsistent quarter-to-quarter

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Cash Flow

Profit that turns into cash
Cash Conversion
108%
Turns 108% of profit into real cash
Spare cash per sale
FCF Margin
38.0%
Converts sales into free cash efficiently (38.0%)

Free cash flow margin above 20%. Out of every $100 in sales, more than $20 is real cash they keep.

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Stability

What it owes vs what it owns
Debt / Equity
N/A
—
Data not available
Covers its interest
Interest Cover
10.26x
Comfortably covers interest (10.3x)

Interest coverage above 8. Profits cover interest many times over.

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Valuation

Price vs profit
P/E Ratio (TTM)
15.8x
Fair value — P/E 15.8

P/E in the normal range. Price is roughly $15 for every $1 of yearly profit.

Cheaper or dearer next year
P/E vs Forward
+4.5
GROWING
Earnings expected to grow meaningfully — cheaper on forward P/E (15.8 → 11.4)

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Dividends

Dividend
Dividend Yield
6.45%
Healthy income — 6.45% yield

Yield above 6% — often a flag the market is pricing in a cut.

Dividend record
Dividend Growth
+4.1%
Dividend growing modestly (4.1% YoY)
Payout Ratio
86%
no trend
Most of the profit goes out as dividends. Little left to reinvest, and less cushion if earnings dip.

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