Altria Group (MO) stock: Winston Score and insider trades
Altria Group is one of the largest tobacco companies in the United States. It makes and sells cigarettes, smokeless tobacco, and other nicotine products to adult consumers across the country. Its most well-known brand is Marlboro, which has been the best-selling cigarette brand in the U.S. for decades. Altria makes money by selling its tobacco and nicotine products directly through retailers like gas stations and convenience stores. The company operates almost entirely in the United States and generates very high profit margins, partly because of Marlboro's strong brand loyalty and Altria's dominant market share in domestic cigarettes. The biggest risk the company faces is a long-term decline in the number of people who smoke, which is why Altria has been investing in alternative nicotine products — like oral nicotine pouches and e-cigarettes — to find new sources of revenue as traditional cigarette volumes shrink.
Winston Score: 56 out of 100, Good
A decent business — some strong pillars, some weaker.
- Quality: Strong (25/30)
- Growth: Mixed (6/20)
- Cash Flow: Exceptional (9/10)
- Stability: Mixed (4/10)
- Valuation: Strong (7/10)
- Ownership: Weak (1/15)
Key Facts
Price: $75.11
Market Cap: $125.4B
Sector: Consumer Defensive
Industry: Tobacco
Editorial rules set and reviewed by Felix Prehn, Economist and Editor. Figures are refreshed daily from Financial Modeling Prep and company filings; last refreshed 2026-10-17.



