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Amazon.com

AMZN
69
Specialty Retail · Consumer Cyclical
Price
$250.00
-4.76 (-1.87%)
Market Cap
$2.70T
Exchange
United States
Winston Score
69
Winston is curious
A decent business — some strong pillars, some weaker.
Data as of Oct 18, 2026 · filings through Jun 30, 2026

§How the score breaks down

Quality
Good
17/30
Growth
Exceptional
19/20
Cash Flow
Good
6/10
Stability
Exceptional
10/10
Valuation
Good
6/10
Ownership
Good
8/15
Dividends
Not counted
n/a

66 of 95 counted points = Winston Score 69. Pillars marked n/a do not apply to this company and are left out of the total.

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Share count rising — dilution

+5.1% over 4y

The company has issued more shares over this period, which dilutes each existing shareholder’s stake.

Diluted shares outstanding: 10.30B (2021) → 10.83B (2025)

§Winston Score History

The full picture

Amazon is one of the largest companies in the world. It runs a massive online store where people can buy almost anything, from books to electronics to groceries. It also sells its own devices like the Kindle and Echo, and it owns Whole Foods grocery stores.

Amazon makes money in several ways: it charges sellers fees to list products on its marketplace, sells its own goods directly, offers Prime memberships for fast shipping and streaming video, and runs Amazon Web Services (AWS), a cloud computing business that rents computing power to other companies. AWS is the most profitable part of Amazon and one of the largest cloud platforms globally. Amazon operates across North America, Europe, and Asia. Its main growth driver is continued expansion of AWS, but the company faces risks from rising competition in cloud computing from Microsoft and Google, as well as regulatory scrutiny over its dominant marketplace position.

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Growth Profile

When traditional metrics don't capture the full picture, these are the signals growth stock investors use instead.

Revenue Growth

+19.6% YoY

YoY Growth Rate

Steady revenue growth

EPS Growth

+240.4% YoY

YoY Growth Rate

EPS growth accelerating

R&D Spend

$108.5B/ year

↑ Rising (+23% vs prior year)

15.1% of revenue

3.8x the sector average (4%)

Investing heavily in future products and technology

Insider Activity

9.0%ownership

→ Flat

Insider ownership roughly steady over the past year

Cash Runway

~4 years

$123.0B cash & investments

Quarterly Free Cash Flow

↓ Burn rate worsening

$123.0B cash & investments at current burn rate

Heavy R&D investment

Amazon.com is putting 15% of revenue into R&D and that number is rising. That's 3.8x the sector average. With 4+ years of cash runway, they have time to let it pay off.

The Winston Score above measures business quality today. Growth stocks often score lower because they invest in the future rather than maximising current profits. These metrics show what matters most for evaluating that future.

Score breakdown

Every number that matters to educated investors.

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Quality

Profit per sale
Gross Margin
52.3%
Healthy — 52.3% gross margin
Profit after running costs
Operating Margin
13.7%
Healthy — 13.7% operating margin
Return on the money invested
ROCE
13.8%
Good — 13.8% return on capital

ROIC between 5% and 15%. They earn 5 to 15 cents back per year on every dollar invested.

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Growth

Sales growth
Sales YoY
+15.8%
Fast-growing sales (+15.8% YoY)
Profit growth
EPS YoY
+88.3%
Earnings growing fast (+88.3% YoY)

Earnings growing 25%+ a year. The compounder zone.

How steady the profit is
EPS Consistency
8/8 quarters
Every recent quarter grew earnings vs last year

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Cash Flow

Profit that turns into cash
Cash Conversion
119%
Turns 119% of profit into real cash
Spare cash per sale
FCF Margin
-1.5%
Burning cash (-1.5%)

Free cash flow is negative. They are burning cash, not generating it.

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Stability

What it owes vs what it owns
Debt / Equity
0.23
Conservative — low debt load (0.23)
Covers its interest
Interest Cover
28.13x
Comfortably covers interest (28.1x)

Interest coverage above 8. Profits cover interest many times over.

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Valuation

Price vs profit
P/E Ratio (TTM)
19.8x
Fair value — P/E 19.8

P/E in the normal range. Price is roughly $15 for every $1 of yearly profit.

Cheaper or dearer next year
P/E vs Forward
+1.2
GROWING
Earnings expected to grow — slightly cheaper on forward P/E

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Dividends

Not applicable for this business.
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