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BlueFocus Intelligent Communications Group Co.

300058.SZ
41
Advertising Agencies · Communication Services
Price
¥11.72
-0.50 (-4.09%)
Market Cap
¥42.08B
Exchange
Shenzhen Stock Exchange
Winston Score
41
Winston is serious
Mixed quality — meaningful strengths and weaknesses.
Data as of Oct 22, 2026 · filings through Jun 30, 2026

§How the score breaks down

Quality
Weak
4/30
Growth
Mixed
7/20
Cash Flow
Strong
7/10
Stability
Strong
8/10
Valuation
Mixed
4/10
Ownership
Good
10/15
Dividends
Weak
1/5

41 of 100 counted points = Winston Score 41.

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Share count rising — dilution

+44.7% over 4y

The company has issued more shares over this period, which dilutes each existing shareholder’s stake.

Diluted shares outstanding: 2.46B (2021) → 3.57B (2025)

§Winston Score History

The full picture

BlueFocus is a major marketing and communications company based in China. It helps brands with digital advertising, public relations, and social media marketing. The company serves a wide range of clients including technology firms, consumer brands, and government organizations, making it one of the largest marketing services groups in China.

BlueFocus makes money primarily by planning and placing digital ads for clients, earning fees and commissions on media spending. It operates mainly in China but has expanded internationally through acquisitions. The company's scale and established client relationships give it a competitive position in China's fragmented marketing industry, though its very thin margins — with gross margins around 3% — reflect the pass-through nature of much of its media buying revenue. A key growth driver is the company's push into AI-powered marketing tools and services, though intense competition and dependence on overall advertising spending levels remain significant risks.

Growth Profile

When traditional metrics don't capture the full picture, these are the signals growth stock investors use instead.

Revenue Growth

-13.0% YoY

YoY Growth Rate

Revenue declining

EPS Growth

>+1,000% YoY

YoY Growth Rate

EPS growth accelerating

R&D Spend

¥95M/ year

↑ Rising (+77% vs prior year)

0.1% of revenue

Below sector average (12%)

R&D investment increasing — building for the future

Insider Activity

10.7%ownership

Insiders own a meaningful stake in the company

Cash Position

Cash flow positive

¥7.8B cash & investments

Quarterly Free Cash Flow

↓ Burn rate worsening

Company generates more cash than it spends — no dilution risk from fundraising

Revenue declining

BlueFocus Intelligent Communications Group Co.'s revenue is actually shrinking. In a growth stock, that removes the core investment thesis. The low Winston Score here may be warranted — unless there's a turnaround story.

The Winston Score above measures business quality today. Growth stocks often score lower because they invest in the future rather than maximising current profits. These metrics show what matters most for evaluating that future.

Score breakdown

Every number that matters to educated investors.

Each metric is explained in plain language so you know exactly what you're looking at. Start your free trial now.

Quality

Profit per sale
Gross Margin
3.2%
Thin — 3.2% gross margin
Profit after running costs
Operating Margin
0.6%
Thin — 0.6% operating margin
Return on the money invested
ROCE
3.1%
Weak — 3.1% return on capital

ROIC between 0% and 5%. They earn a few cents back per dollar invested in the business.

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Growth

Sales growth
Sales YoY
+13.8%
Fast-growing sales (+13.8% YoY)
Profit growth
EPS YoY
N/A
Data not available
How steady the profit is
EPS Consistency
4/8 quarters
Earnings inconsistent quarter-to-quarter

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Cash Flow

Profit that turns into cash
Cash Conversion
430%
Turns 430% of profit into real cash
Spare cash per sale
FCF Margin
2.1%
Thin free cash flow (2.1%)

FCF margin between 0% and 10%. Some cash from sales, but not a lot.

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Stability

What it owes vs what it owns
Debt / Equity
0.28
Conservative — low debt load (0.28)
Covers its interest
Interest Cover
4.07x
Adequate interest coverage (4.1x)

Interest coverage between 3 and 8. Profits cover interest several times over.

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Valuation

Price vs profit
P/E Ratio (TTM)
110.4x
Expensive — P/E 110.4

P/E over 35. The market is pricing in heavy, sustained growth.

Cheaper or dearer next year
P/E vs Forward
+5.6
GROWING
Earnings expected to grow meaningfully — cheaper on forward P/E (110.4 → 104.7)

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Dividends

Dividend
Dividend Yield
0.08%
Small dividend — 0.08% yield

Modest yield. The bulk of any return needs to come from price appreciation.

Dividend record
Dividend Growth
-31.4%
Dividend cut (-31.4% YoY) — warning sign
Payout Ratio
28%
no trend
Pays out a modest share of profit and keeps the rest to reinvest. Room to keep paying through a weak year.

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