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Campbell Soup Company

CPB
42
Packaged Foods · Consumer Defensive
Also trades as: 0HST.L GBP 0.21 (-1.08%)
Price
$20.73
-0.53 (-2.49%)
Market Cap
$6.18B
Exchange
NASDAQ
Winston Score
42
Winston is serious
Mixed quality — meaningful strengths and weaknesses.
Data as of Oct 24, 2026 · filings through Aug 2, 2026

§How the score breaks down

Quality
Mixed
8/30
Growth
Weak
2/20
Cash Flow
Strong
8/10
Stability
Mixed
4/10
Valuation
Strong
7/10
Ownership
Good
10/15
Dividends
Good
3/5

42 of 100 counted points = Winston Score 42.

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§Winston Score History

The full picture

Campbell Soup Company makes food products that millions of people buy at grocery stores. Its most famous product is canned soup, but it also owns well-known brands like Pepperidge Farm (cookies and bread), Goldfish crackers, Prego pasta sauce, and Pace salsa. The company sells mostly to everyday consumers through supermarkets, big-box stores like Walmart, and online retailers across North America.

Campbell earns money by selling packaged food products directly to retailers, who then sell them to shoppers. The company operates primarily in the United States, with some international sales, and generates roughly $9–10 billion in annual revenue. Its main competitive advantage is brand recognition — products like Goldfish and Campbell's soup have loyal customers built over decades. However, the company carries significant debt from past acquisitions, and it faces ongoing pressure from consumers shifting toward fresher, less-processed foods, which could slowly shrink demand for traditional canned and packaged goods.

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Share count broadly stable

−0.7% over 4y

The share count has stayed roughly flat over this period — little dilution or buyback activity.

Diluted shares outstanding: 302.0M (2022) → 300.0M (2026)

Score breakdown

Every number that matters to educated investors.

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Quality

Profit per sale
Gross Margin
27.3%
Modest — 27.3% gross margin
Profit after running costs
Operating Margin
0.2%
Thin — 0.2% operating margin
Return on the money invested
ROCE
7.8%
Weak — 7.8% return on capital

ROIC between 5% and 15%. They earn 5 to 15 cents back per year on every dollar invested.

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Growth

Sales growth
Sales YoY
-5.0%
Shrinking sales (-5.0% YoY)
Profit growth
EPS YoY
-33.7%
Earnings shrinking (-33.7% YoY)

Earnings per share down more than 10%. Either a bad year, or a real decline.

How steady the profit is
EPS Consistency
3/8 quarters
Earnings rarely grow — volatile business

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Cash Flow

Profit that turns into cash
Cash Conversion
258%
Turns 258% of profit into real cash
Spare cash per sale
FCF Margin
6.0%
Modest free cash flow (6.0%)

FCF margin between 0% and 10%. Some cash from sales, but not a lot.

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Stability

What it owes vs what it owns
Debt / Equity
1.85
Elevated debt (1.85)
Covers its interest
Interest Cover
3.46x
Tight — interest eats into profit (3.5x)

Interest coverage between 3 and 8. Profits cover interest several times over.

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Valuation

Price vs profit
P/E Ratio (TTM)
15.5x
Fair value — P/E 15.5

P/E in the normal range. Price is roughly $15 for every $1 of yearly profit.

Cheaper or dearer next year
P/E vs Forward
+4.8
GROWING
Earnings expected to grow meaningfully — cheaper on forward P/E (15.5 → 10.6)

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Dividends

Dividend
Dividend Yield
5.24%
Healthy income — 5.24% yield

Generous yield. Worth checking whether the payout is sustainable.

Dividend record
Dividend Growth
-9.0%
Dividend cut (-9.0% YoY) — warning sign
Payout Ratio
117%
no trend
Paying out more than the last 12 months of profit. The dividend is being funded from cash or borrowing, not this year’s earnings.

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