Stock

General Mills

GIS

Packaged Foods · Consumer Defensive

Also trades as: 0R1X.L GBP 0.32 (-1.50%)

Price

$31.55

-0.46 (-1.42%)

Market Cap

$16.84B

Winston Score

Winston is worried

Below-average fundamentals — multiple weak pillars.

Data as of Oct 5, 2026 · filings through Aug 30, 2026

§How the score breaks down

Quality

Good

15/30

Growth

Weak

2/20

Cash Flow

Weak

2/10

Stability

Good

5/10

Valuation

Data not available

0/10

Ownership

Weak

2/15

Dividends

Good

3/5

29 of 100 counted points = Winston Score 29.

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Share count falling — buybacks

−10.6% over 4y

The company has reduced its share count over this period, returning value to shareholders through buybacks.

Diluted shares outstanding: 612.6M (2022) → 547.5M (2026)

§Winston Score History

The full picture

General Mills makes food that people buy at grocery stores. Its most well-known brands include Cheerios cereal, Häagen-Dazs ice cream, Betty Crocker baking mixes, Pillsbury dough, and Blue Buffalo pet food. The company sells to everyday consumers through supermarkets, big-box stores, and online retailers across the packaged foods industry.

The company earns money by manufacturing and selling these branded products, relying on strong brand recognition to charge slightly higher prices than generic alternatives. General Mills operates mainly in North America but also sells in Europe, Asia, and other regions, generating roughly $19 billion in annual revenue. Its main competitive advantage is its portfolio of trusted, decades-old brands that hold loyal customer bases. The biggest risk the company faces is consumers trading down to cheaper store-brand products during periods of high inflation, which has already pressured sales volumes in recent years.

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Growth Profile

For growth stock investors

When traditional metrics don't capture the full picture, these are the signals growth stock investors use instead.

Revenue Growth

-2.8% YoY

YoY Growth Rate

Revenue declining

EPS Growth

-66.7% YoY

YoY Growth Rate

Earnings declining

R&D Spend

$256M/ year

1.4% of revenue

Below sector average (2%)

Research and development spending

Insider Activity

0.5%ownership

→ Flat

Insider ownership roughly steady over the past year

Cash Position

Cash flow positive

$433M cash & investments

Quarterly Free Cash Flow

↓ Burn rate worsening

Company generates more cash than it spends — no dilution risk from fundraising

Revenue declining

General Mills's revenue is actually shrinking. In a growth stock, that removes the core investment thesis. The low Winston Score here may be warranted — unless there's a turnaround story.

The Winston Score above measures business quality today. Growth stocks often score lower because they invest in the future rather than maximising current profits. These metrics show what matters most for evaluating that future.

Score breakdown

Every number that matters to educated investors.

Each metric is explained in plain language so you know exactly what you're looking at. Start your free trial now.

Quality

Profit per sale

Gross Margin

33.9%

Modest — 33.9% gross margin

Profit after running costs

Operating Margin

14.4%

Healthy — 14.4% operating margin

Return on the money invested

ROCE

12.3%

Good — 12.3% return on capital

ROIC between 5% and 15%. They earn 5 to 15 cents back per year on every dollar invested.

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Growth

Sales growth

Sales YoY

-4.5%

Shrinking sales (-4.5% YoY)

Profit growth

EPS YoY

-131.1%

Earnings shrinking (-131.1% YoY)

Earnings per share down more than 10%. Either a bad year, or a real decline.

How steady the profit is

EPS Consistency

2/8 quarters

Earnings rarely grow — volatile business

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Cash Flow

Profit that turns into cash

Cash Conversion

N/A

Data not available

Spare cash per sale

FCF Margin

8.5%

Modest free cash flow (8.5%)

FCF margin between 0% and 10%. Some cash from sales, but not a lot.

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Stability

What it owes vs what it owns

Debt / Equity

1.83

Elevated debt (1.83)

Covers its interest

Interest Cover

4.74x

Adequate interest coverage (4.7x)

Interest coverage between 3 and 8. Profits cover interest several times over.

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Valuation

Price vs profit

P/E Ratio (TTM)

N/M

Negative earnings — P/E not meaningful

Cheaper or dearer next year

P/E vs Forward

N/A

not available

Data not available

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Dividends

Dividend

Dividend Yield

6.55%

Healthy income — 6.55% yield

Yield above 6% — often a flag the market is pricing in a cut.

Dividend record

Dividend Growth

+1.2%

Dividend flat

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