Stock

General Mills

GIS

Packaged Foods · Consumer Defensive

Also trades as: 0R1X.L GBP 0.34 (-1.10%)

Price

$34.39

-0.79 (-2.25%)

Market Cap

$18.39B

Winston Score

Winston is worried

Weak fundamentals across most pillars.

Data as of Oct 24, 2026 · filings through Aug 30, 2026

§How the score breaks down

Quality

Mixed

10/30

Growth

Weak

2/20

Cash Flow

Weak

2/10

Stability

Weak

2/10

Valuation

Data not available

0/10

Ownership

Weak

2/15

Dividends

Good

3/5

21 of 100 counted points = Winston Score 21.

Track this stock — start free trial

Share count falling — buybacks

−10.6% over 4y

The company has reduced its share count over this period, returning value to shareholders through buybacks.

Diluted shares outstanding: 612.6M (2022) → 547.5M (2026)

§Winston Score History

The full picture

General Mills makes food that people buy at grocery stores. Its most well-known brands include Cheerios cereal, Häagen-Dazs ice cream, Betty Crocker baking mixes, Pillsbury dough, and Blue Buffalo pet food. The company sells to everyday consumers through supermarkets, big-box stores, and online retailers across the packaged foods industry.

The company earns money by manufacturing and selling these branded products, relying on strong brand recognition to charge slightly higher prices than generic alternatives. General Mills operates mainly in North America but also sells in Europe, Asia, and other regions, generating roughly $19 billion in annual revenue. Its main competitive advantage is its portfolio of trusted, decades-old brands that hold loyal customer bases. The biggest risk the company faces is consumers trading down to cheaper store-brand products during periods of high inflation, which has already pressured sales volumes in recent years.

Politician Trades

31 trades / 12mo

17 Congressional buys and 14 sells on GIS in the last 12 months.

Unlock the full Smart Money Map — every trade plotted on the price chart with politicians, amounts and returns since each trade. Founder's Deal is $57/mo locked for life.

Unlock politician trades

Growth Profile

For growth stock investors

When traditional metrics don't capture the full picture, these are the signals growth stock investors use instead.

Revenue Growth

-2.8% YoY

YoY Growth Rate

Revenue declining

Reported EPS Growth

-66.7% YoY

Quarterly reporting periods ended:

31 Aug 2025: $2.22

30 Aug 2026: $0.74

Reported/statutory EPS, not adjusted or underlying earnings. One-off items can affect this figure. Provider rounding can affect the growth rate.

YoY Growth Rate

Reported EPS decreased year over year

R&D Spend

$0/ year

0.0% of revenue

Below sector average (2%)

Research and development spending

Insider Activity

0.5%ownership

→ Flat

Insider ownership roughly steady over the past year

Cash Position

Cash flow positive

$433M cash & investments

Quarterly Free Cash Flow

↓ Burn rate worsening

Company generates more cash than it spends — no dilution risk from fundraising

Revenue declining

General Mills's revenue is actually shrinking. In a growth stock, that removes the core investment thesis. The low Winston Score here may be warranted — unless there's a turnaround story.

The Winston Score above measures business quality today. Growth stocks often score lower because they invest in the future rather than maximising current profits. These metrics show what matters most for evaluating that future.

Score breakdown

Every number that matters to educated investors.

Each metric is explained in plain language so you know exactly what you're looking at. Start your free trial now.

Quality

Profit per sale

Gross Margin

33.9%

Modest — 33.9% gross margin

Profit after running costs

Operating Margin

14.4%

Healthy — 14.4% operating margin

Return on the money invested

ROCE

-1.0%

Weak — -1.0% return on capital

Negative ROIC means the business is losing money on every dollar invested in it.

Full breakdown available with your free trial

See every metric, trend, and what it means for this stock.

Try free

Growth

Sales growth

Sales YoY

-4.5%

Shrinking sales (-4.5% YoY)

Profit growth

EPS YoY

-131.1%

Earnings shrinking (-131.1% YoY)

Earnings per share down more than 10%. Either a bad year, or a real decline.

How steady the profit is

EPS Consistency

2/8 quarters

Earnings rarely grow — volatile business

Full breakdown available with your free trial

See every metric, trend, and what it means for this stock.

Try free

Cash Flow

Profit that turns into cash

Cash Conversion

N/A

Data not available

Spare cash per sale

FCF Margin

8.5%

Modest free cash flow (8.5%)

FCF margin between 0% and 10%. Some cash from sales, but not a lot.

Full breakdown available with your free trial

See every metric, trend, and what it means for this stock.

Try free

Stability

What it owes vs what it owns

Debt / Equity

1.83

Elevated debt (1.83)

Covers its interest

Interest Cover

N/A

Data not available

Full breakdown available with your free trial

See every metric, trend, and what it means for this stock.

Try free

Valuation

Price vs profit

P/E Ratio (TTM)

N/M

Negative earnings — P/E not meaningful

Cheaper or dearer next year

P/E vs Forward

N/A

not available

Data not available

Full breakdown available with your free trial

See every metric, trend, and what it means for this stock.

Try free

Dividends

Dividend

Dividend Yield

7.49%

Healthy income — 7.49% yield

Yield above 6% — often a flag the market is pricing in a cut.

Dividend record

Dividend Growth

+0.8%

Dividend flat

Full breakdown available with your free trial

See every metric, trend, and what it means for this stock.

Try free

🔒 See full fundamentals and if they are improving or declining — click here for your free trial now.

Start free trial