Stock

GoPro

GPRO
15
Consumer Electronics · Technology
Also trades as: 0R1C.L GBP 0.01 (-2.03%)
Price
$1.01
-0.01 (-0.98%)
Market Cap
$208.4M
Exchange
NASDAQ
Winston Score
15
Winston is worried
Weak fundamentals across most pillars.
Data as of Oct 25, 2026 · filings through Jun 30, 2026

§How the score breaks down

Quality
Weak
4/30
Growth
Weak
2/20
Cash Flow
Weak
0/10
Stability
Weak
2/10
Valuation
Data not available
0/10
Ownership
Mixed
6/15
Dividends
Not counted
n/a

14 of 95 counted points = Winston Score 15. Pillars marked n/a do not apply to this company and are left out of the total.

Share count falling — buybacks

−2.8% over 4y

The company has reduced its share count over this period, returning value to shareholders through buybacks.

Diluted shares outstanding: 163.2M (2021) → 158.6M (2025)

§Winston Score History

The full picture

GoPro, Inc. engages in manufacturing and selling cameras and camera accessories. It provides mountable and wearable cameras and accessories, which it refers to as capture devices. Its product brands include HERO9 Black, HERO8 Black, Max, HERO7 Black, HERO7 Silver, GoPro Plus, and GoPro App. The company was founded by Nicholas Woodman in 2002 and is headquartered in San Mateo, CA.

Growth Profile

When traditional metrics don't capture the full picture, these are the signals growth stock investors use instead.

Revenue Growth

-31.3% YoY

YoY Growth Rate

Revenue declining

Reported EPS Growth

-200.0% YoY

Quarterly reporting periods ended:

30 Jun 2025: $-0.10

30 Jun 2026: $-0.30

Reported/statutory EPS, not adjusted or underlying earnings. One-off items can affect this figure. Provider rounding can affect the growth rate.

YoY Growth Rate

Reported EPS decreased year over year

R&D Spend

$127M/ year

↓ Declining (-32% vs prior year)

19.5% of revenue

In line with sector average (15%)

R&D spend declining — could signal cost-cutting or efficiency

Insider Activity

4.3%ownership

→ Flat

Insider ownership roughly steady over the past year

Cash Runway

~7 months

$27M cash & investments

Quarterly Free Cash Flow

↓ Burn rate worsening

Short runway — potential dilution ahead through share issuance

Cash watch

GoPro has less than a year of cash at its current burn rate. Growth investors should watch for potential share dilution from future fundraising — that directly reduces your ownership.

The Winston Score above measures business quality today. Growth stocks often score lower because they invest in the future rather than maximising current profits. These metrics show what matters most for evaluating that future.

Score breakdown

Every number that matters to educated investors.

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Quality

Profit per sale
Gross Margin
30.2%
Modest — 30.2% gross margin
Profit after running costs
Operating Margin
-37.1%
Losing money on operations — -37.1%
Return on the money invested
ROCE
-73.0%
Weak — -73.0% return on capital

Negative ROIC means the business is losing money on every dollar invested in it.

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Growth

Sales growth
Sales YoY
-23.9%
Shrinking sales (-23.9% YoY)
Profit growth
EPS YoY
N/A
—
Data not available
How steady the profit is
EPS Consistency
3/8 quarters
Earnings rarely grow — volatile business

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Cash Flow

Profit that turns into cash
Cash Conversion
N/A
—
Data not available
Spare cash per sale
FCF Margin
-4.1%
Burning cash (-4.1%)

Free cash flow is negative. They are burning cash, not generating it.

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Stability

What it owes vs what it owns
Debt / Equity
1.09
Elevated debt (1.09)
Covers its interest
Interest Cover
N/A
Data not available

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Valuation

Price vs profit
P/E Ratio (TTM)
N/M
—
Negative earnings — P/E not meaningful
Cheaper or dearer next year
P/E vs Forward
N/A
not available
Data not available

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Dividends

Not applicable for this business.
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