Heartland Financial USA (HTLF) stock: Winston Score and insider trades
Heartland Financial USA is a regional bank holding company that provides everyday banking services like checking accounts, savings accounts, loans, and mortgages. It serves individuals, small businesses, and agricultural customers across roughly a dozen states in the Midwest and Western United States. The company operates through multiple community bank brands, giving it a local feel in each market it serves. Heartland makes money primarily from the interest it earns on loans minus the interest it pays on deposits, along with fees for services like wealth management and treasury solutions. With roughly $20 billion in assets, it is a mid-sized regional bank that competes by maintaining strong community relationships in smaller markets where giant national banks have less presence. A key growth opportunity lies in continued consolidation of its subsidiary bank charters into a more unified brand, though the company faces risks from interest rate fluctuations and potential credit quality pressures in its agricultural and commercial loan portfolios.
Winston Score: 38 out of 100, Below Average
Below-average fundamentals — multiple weak pillars.
- Quality: Bank profitability data not available (not counted) (0/30)
- Growth: Mixed (8/20)
- Cash Flow: Capital data not available (not counted) (0/10)
- Stability: Loan-quality data not available (not counted) (0/10)
- Valuation: Good (6/10)
- Ownership: Mixed (4/15)
Key Facts
Price: $64.67
Market Cap: $2.8B
Sector: Financial Services
Industry: Banks - Regional
Exchange: NASDAQ Global Select
Editorial rules set and reviewed by Felix Prehn, Economist and Editor. Figures are refreshed daily from Financial Modeling Prep and company filings; last refreshed 2026-10-15.


