Stock

Kimberly-Clark Corporation

KMB
42
Household & Personal Products · Consumer Defensive
Also trades as: 0JQZ.L GBP 1.05 (+0.67%)
Price
$105.57
+1.50 (+1.44%)
Market Cap
$35.11B
Exchange
NASDAQ
Winston Score
42
Winston is serious
Mixed quality — meaningful strengths and weaknesses.
Data as of Oct 18, 2026 · filings through Jun 30, 2026

§How the score breaks down

Quality
Good
17/30
Growth
Weak
2/20
Cash Flow
Strong
8/10
Stability
Mixed
4/10
Valuation
Strong
7/10
Ownership
Weak
1/15
Dividends
Good
3/5

42 of 100 counted points = Winston Score 42.

Share count falling — buybacks

−1.7% over 4y

The company has reduced its share count over this period, returning value to shareholders through buybacks.

Diluted shares outstanding: 338.8M (2021) → 333.1M (2025)

§Winston Score History

The full picture

Kimberly-Clark makes everyday paper-based products that people use at home and in hospitals. Its most famous brands include Huggies diapers, Kleenex tissues, Scott paper towels, and Cottonelle toilet paper. The company sells to regular consumers through grocery stores and big retailers like Walmart, as well as to businesses and healthcare facilities.

Kimberly-Clark earns money by selling these products directly to retailers and distributors, who then sell them to shoppers. It operates in over 175 countries, generating roughly $20 billion in annual revenue, with meaningful sales in North America, Latin America, and Asia. Its moat comes from strong brand recognition and the fact that people buy these products repeatedly out of habit. The main risk the company faces is competition from cheaper store-brand alternatives and rising costs for raw materials like pulp and plastic, which can squeeze profit margins if the company cannot raise prices fast enough.

Politician Trades

23 trades / 12mo

12 Congressional buys and 11 sells on KMB in the last 12 months.

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Score breakdown

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Quality

Profit per sale
Gross Margin
38.3%
Modest — 38.3% gross margin
Profit after running costs
Operating Margin
10.7%
Modest — 10.7% operating margin
Return on the money invested
ROCE
24.8%
Exceptional — 24.8% return on capital

ROIC between 15% and 25%. Every dollar invested in the business earns 15 to 25 cents back per year.

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Growth

Sales growth
Sales YoY
-8.4%
Shrinking sales (-8.4% YoY)
Profit growth
EPS YoY
-19.2%
Earnings shrinking (-19.2% YoY)

Earnings per share down more than 10%. Either a bad year, or a real decline.

How steady the profit is
EPS Consistency
3/8 quarters
Earnings rarely grow — volatile business

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Cash Flow

Profit that turns into cash
Cash Conversion
170%
Turns 170% of profit into real cash
Spare cash per sale
FCF Margin
10.6%
Modest free cash flow (10.6%)

FCF margin between 10% and 20%. Every $100 in sales becomes $10 to $20 in real cash.

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Stability

What it owes vs what it owns
Debt / Equity
3.72
Heavy debt load (3.72)
Covers its interest
Interest Cover
8.69x
Comfortably covers interest (8.7x)

Interest coverage above 8. Profits cover interest many times over.

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Valuation

Price vs profit
P/E Ratio (TTM)
18.0x
Fair value — P/E 18.0

P/E in the normal range. Price is roughly $15 for every $1 of yearly profit.

Cheaper or dearer next year
P/E vs Forward
+5.7
GROWING
Earnings expected to grow meaningfully — cheaper on forward P/E (18.0 → 12.3)

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Dividends

Dividend
Dividend Yield
5.25%
Healthy income — 5.25% yield

Generous yield. Worth checking whether the payout is sustainable.

Dividend record
Dividend Growth
+2.0%
Dividend flat
Payout Ratio
86%
no trend
Most of the profit goes out as dividends. Little left to reinvest, and less cushion if earnings dip.

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