Stock

Planet Fitness

PLNT

Leisure · Consumer Cyclical

Also trades as: 0KJD.L GBP 0.52 (-3.03%)

Price

$52.52

-0.75 (-1.41%)

Market Cap

$3.98B

Winston Score

Winston is curious

A decent business — some strong pillars, some weaker.

Data as of Oct 23, 2026 · filings through Jun 30, 2026

§How the score breaks down

Quality

Good

18/30

Growth

Exceptional

19/20

Cash Flow

Exceptional

9/10

Stability

Weak

2/10

Valuation

Strong

7/10

Ownership

Mixed

4/15

Dividends

Not counted

n/a

59 of 95 counted points = Winston Score 62. Pillars marked n/a do not apply to this company and are left out of the total.

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§Winston Score History

The full picture

Planet Fitness runs a chain of gyms across the United States and several other countries. It targets everyday people who want a simple, affordable place to work out — not serious athletes or bodybuilders. The company is known for its "Judgement Free Zone" branding and is one of the largest gym chains in the U.S. by number of locations, with over 2,400 clubs.

Most of Planet Fitness's locations are owned and operated by franchisees, so the company earns money through franchise fees, royalties, and equipment sales to those franchise owners — plus membership fees from the gyms it runs directly. It operates mainly in the U.S., with a smaller presence in Canada, Latin America, and Australia. Its low monthly membership price, often around $10, makes it hard for members to cancel, which creates steady recurring revenue — but the company faces real risk if consumer spending weakens or if low-cost competitors expand aggressively into its core markets.

Politician Trades

2 trades / 12mo

0 Congressional buys and 2 sells on PLNT in the last 12 months.

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Growth Profile

For growth stock investors

When traditional metrics don't capture the full picture, these are the signals growth stock investors use instead.

Revenue Growth

+7.1% YoY

YoY Growth Rate

Slow revenue growth

Reported EPS Growth

+26.1% YoY

Quarterly reporting periods ended:

30 Jun 2025: $0.69

30 Jun 2026: $0.87

Reported/statutory EPS, not adjusted or underlying earnings. One-off items can affect this figure. Provider rounding can affect the growth rate.

YoY Growth Rate

Reported EPS increased year over year

R&D Spend

$0/ year

0.0% of revenue

Below sector average (4%)

Research and development spending

Insider Activity

1.4%ownership

↓ Declining

Insider ownership declining — could be dilution or selling

Cash Position

Cash flow positive

$457M cash & investments

Quarterly Free Cash Flow

↑ Burn rate improving

Company generates more cash than it spends — no dilution risk from fundraising

Growth context

Planet Fitness is growing revenue at 7% year-over-year. The Winston Score measures business quality today — these growth metrics show what could matter tomorrow.

The Winston Score above measures business quality today. Growth stocks often score lower because they invest in the future rather than maximising current profits. These metrics show what matters most for evaluating that future.

Share count broadly stable

−0.2% over 4y

The share count has stayed roughly flat over this period — little dilution or buyback activity.

Diluted shares outstanding: 83.9M (2021) → 83.7M (2025)

Score breakdown

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Quality

Profit per sale

Gross Margin

51.0%

Healthy — 51.0% gross margin

Profit after running costs

Operating Margin

33.9%

Excellent — 33.9% operating margin

Return on the money invested

ROCE

5.3%

Weak — 5.3% return on capital

ROIC between 5% and 15%. They earn 5 to 15 cents back per year on every dollar invested.

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Growth

Sales growth

Sales YoY

+12.7%

Fast-growing sales (+12.7% YoY)

Profit growth

EPS YoY

+31.1%

Earnings growing fast (+31.1% YoY)

Earnings growing 25%+ a year. The compounder zone.

How steady the profit is

EPS Consistency

8/8 quarters

Every recent quarter grew earnings vs last year

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Cash Flow

Profit that turns into cash

Cash Conversion

182%

Turns 182% of profit into real cash

Spare cash per sale

FCF Margin

18.6%

Converts sales into free cash efficiently (18.6%)

FCF margin between 10% and 20%. Every $100 in sales becomes $10 to $20 in real cash.

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Stability

What it owes vs what it owns

Debt / Equity

N/A

—

Data not available

Covers its interest

Interest Cover

3.56x

Tight — interest eats into profit (3.6x)

Interest coverage between 3 and 8. Profits cover interest several times over.

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Valuation

Price vs profit

P/E Ratio (TTM)

17.8x

Fair value — P/E 17.8

P/E in the normal range. Price is roughly $15 for every $1 of yearly profit.

Cheaper or dearer next year

P/E vs Forward

+5.2

GROWING

Earnings expected to grow meaningfully — cheaper on forward P/E (17.8 → 12.6)

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Dividends

Not applicable for this business.

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