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Salesforce

CRM
72
Software - Application · Technology
Price
$240.70
-6.04 (-2.45%)
Market Cap
$198.10B
Winston Score
72
Winston is happy
A high-quality business with solid fundamentals.
Data as of Oct 18, 2026 · filings through Jul 31, 2026

§How the score breaks down

Quality
Strong
23/30
Growth
Exceptional
18/20
Cash Flow
Exceptional
10/10
Stability
Good
6/10
Valuation
Strong
7/10
Ownership
Mixed
6/15
Dividends
Mixed
2/5

72 of 100 counted points = Winston Score 72.

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Share count falling — buybacks

−1.8% over 4y

The company has reduced its share count over this period, returning value to shareholders through buybacks.

Diluted shares outstanding: 974.0M (2022) → 956.0M (2026)

§Winston Score History

The full picture

Salesforce makes software that helps businesses manage their relationships with customers. Companies use Salesforce's cloud-based tools to track sales leads, handle customer service requests, run marketing campaigns, and store customer information all in one place. It's the largest customer relationship management (CRM) software company in the world, serving everyone from small startups to Fortune 500 corporations.

The company makes money by charging monthly or annual subscription fees for access to its software platforms. Salesforce operates globally with over 150,000 customers across North America, Europe, and Asia-Pacific, generating around $30 billion in annual revenue. Its main competitive advantage is that customers often become deeply integrated with multiple Salesforce products, making it expensive and difficult to switch to competitors. The company's growth depends heavily on convincing existing customers to buy additional software modules and expanding into new markets like artificial intelligence and data analytics.

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Growth Profile

When traditional metrics don't capture the full picture, these are the signals growth stock investors use instead.

Revenue Growth

+10.8% YoY

YoY Growth Rate

Steady revenue growth

EPS Growth

+118.3% YoY

YoY Growth Rate

EPS growth accelerating

R&D Spend

$6.0B/ year

↑ Rising (+9% vs prior year)

14.4% of revenue

In line with sector average (15%)

Investing heavily in future products and technology

Insider Activity

3.1%ownership

→ Flat

Insider ownership roughly steady over the past year

Cash Position

Cash flow positive

$22.7B cash & investments

Quarterly Free Cash Flow

↑ Burn rate improving

Company generates more cash than it spends — no dilution risk from fundraising

Growth + cash flow

Salesforce is a rare growth stock that's already generating positive cash flow while growing at 11%. The Winston Score doesn't fully credit this transition from "burner" to "earner."

The Winston Score above measures business quality today. Growth stocks often score lower because they invest in the future rather than maximising current profits. These metrics show what matters most for evaluating that future.

Score breakdown

Every number that matters to educated investors.

Each metric is explained in plain language so you know exactly what you're looking at. Start your free trial now.

Quality

Profit per sale
Gross Margin
76.7%
Premium pricing power — 76.7% gross margin
Profit after running costs
Operating Margin
20.5%
Excellent — 20.5% operating margin
Return on the money invested
ROCE
12.1%
Good — 12.1% return on capital

ROIC between 5% and 15%. They earn 5 to 15 cents back per year on every dollar invested.

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Growth

Sales growth
Sales YoY
+11.2%
Steady sales growth (+11.2% YoY)
Profit growth
EPS YoY
+58.0%
Earnings growing fast (+58.0% YoY)

Earnings growing 25%+ a year. The compounder zone.

How steady the profit is
EPS Consistency
8/8 quarters
Every recent quarter grew earnings vs last year

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Cash Flow

Profit that turns into cash
Cash Conversion
163%
Turns 163% of profit into real cash
Spare cash per sale
FCF Margin
34.5%
Converts sales into free cash efficiently (34.5%)

Free cash flow margin above 20%. Out of every $100 in sales, more than $20 is real cash they keep.

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Stability

What it owes vs what it owns
Debt / Equity
1.02
Elevated debt (1.02)
Covers its interest
Interest Cover
10.96x
Comfortably covers interest (11.0x)

Interest coverage above 8. Profits cover interest many times over.

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Valuation

Price vs profit
P/E Ratio (TTM)
21.9x
Growth-priced — P/E 21.9

P/E above the market average. People are paying up for expected growth.

Cheaper or dearer next year
P/E vs Forward
+8.4
GROWING
Earnings expected to grow meaningfully — cheaper on forward P/E (21.9 → 13.5)

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Dividends

Dividend
Dividend Yield
0.75%
Small dividend — 0.75% yield

Modest yield. The bulk of any return needs to come from price appreciation.

Dividend record
Dividend Growth
+5.3%
Dividend growing modestly (5.3% YoY)
Payout Ratio
16%
no trend
Pays out a modest share of profit and keeps the rest to reinvest. Room to keep paying through a weak year.

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