Stock

Synchrony Financial

SYF
53
Financial - Credit Services · Financial Services
Also trades as: 0LC3.L GBP 0.74 (+1.16%)
Price
$75.09
+0.98 (+1.32%)
Market Cap
$24.43B
Exchange
New York Stock Exchange
Winston Score
53
Winston is curious
Mixed quality — meaningful strengths and weaknesses.
Data as of Oct 23, 2026 · filings through Sep 30, 2026

§How the score breaks down

Quality
Good
19/30
Growth
Mixed
9/20
Cash Flow
Exceptional
10/10
Stability
Mixed
3/10
Valuation
Strong
7/10
Ownership
Weak
2/15
Dividends
Good
3/5

53 of 100 counted points = Winston Score 53.

Share count falling — buybacks

−37.1% over 4y

The company has reduced its share count over this period, returning value to shareholders through buybacks.

Diluted shares outstanding: 569.3M (2021) → 357.8M (2025)

§Winston Score History

The full picture

Synchrony Financial is a consumer lending company that issues store credit cards and other financing products. It partners with retailers, healthcare providers, and auto dealers to offer customers a way to pay for purchases over time. Some of its well-known partners include Amazon, Lowe's, and PayPal, making it one of the largest private-label credit card issuers in the United States.

Synchrony makes money by charging interest and fees on the credit balances its cardholders carry. It operates almost entirely in the United States and manages roughly 70 million active accounts. Its main competitive advantage is its deep network of retail and healthcare partnerships, which are often locked in through multi-year contracts. The biggest risk the company faces is a rise in loan defaults — when consumers struggle to pay their bills, Synchrony absorbs those losses directly, which can quickly pressure earnings during economic downturns.

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Score breakdown

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Quality

Profit per sale
Gross Margin
53.2%
Healthy — 53.2% gross margin
Profit after running costs
Operating Margin
24.6%
Excellent — 24.6% operating margin
Return on the money invested
ROCE
13.0%
Good — 13.0% return on capital

ROIC between 5% and 15%. They earn 5 to 15 cents back per year on every dollar invested.

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Growth

Sales growth
Sales YoY
-1.8%
Shrinking sales (-1.8% YoY)
Profit growth
EPS YoY
+4.8%
Modest earnings growth (+4.8% YoY)

Single-digit earnings growth — steady but not exciting.

How steady the profit is
EPS Consistency
6/8 quarters
Earnings grew in most of the last 8 quarters

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Cash Flow

Profit that turns into cash
Cash Conversion
287%
Turns 287% of profit into real cash
Spare cash per sale
FCF Margin
50.5%
Converts sales into free cash efficiently (50.5%)

Free cash flow margin above 20%. Out of every $100 in sales, more than $20 is real cash they keep.

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Stability

What it owes vs what it owns
Debt / Equity
1.03
Elevated debt (1.03)
Covers its interest
Interest Cover
1.12x
Dangerous — barely covers interest (1.1x)

Interest coverage between 1 and 3. Profits cover interest, but with little room to spare.

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Valuation

Price vs profit
P/E Ratio (TTM)
7.8x
Attractive valuation — P/E 7.8

P/E under 10. The price tag is small relative to last year's profit.

Cheaper or dearer next year
P/E vs Forward
+0.2
GROWING
Earnings roughly flat

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Dividends

Dividend
Dividend Yield
1.87%
Small dividend — 1.87% yield

Modest yield. The bulk of any return needs to come from price appreciation.

Dividend record
Dividend Growth
+12.7%
Dividend growing fast (12.7% YoY)
Payout Ratio
13%
no trend
Pays out a modest share of profit and keeps the rest to reinvest. Room to keep paying through a weak year.

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