The Kraft Heinz Company (KHC) stock: Winston Score and insider trades
Kraft Heinz makes some of the most recognizable food and drink brands in the world. Its products include Heinz ketchup, Kraft mac and cheese, Oscar Mayer meats, Jell-O, and Philadelphia cream cheese. The company sells to grocery stores, restaurants, and food service companies across North America and internationally. Kraft Heinz earns money by manufacturing and selling packaged food products, mostly through retail grocery chains. It operates primarily in the United States but also has a meaningful presence in Canada, Europe, and emerging markets, generating roughly $25 billion in annual revenue. The company's moat comes from its well-known brand names, which have loyal customers built up over decades. However, the negative operating margin reflects significant goodwill impairment charges taken in recent years, a sign that some brands have lost value as consumers shift toward fresher, less-processed foods. The main challenge going forward is reviving volume growth in a market where private-label store brands and health-conscious alternatives are steadily taking share.
Winston Score: 19 out of 100, Weak
Weak fundamentals across most pillars.
- Quality: Weak (4/30)
- Growth: Weak (3/20)
- Cash Flow: Mixed (3/10)
- Stability: Mixed (4/10)
- Valuation: Data not available (0/10)
- Ownership: Weak (2/15)
Key Facts
Price: $23.68
Market Cap: $28.1B
Sector: Consumer Defensive
Industry: Packaged Foods
Exchange: NASDAQ
Editorial rules set and reviewed by Felix Prehn, Economist and Editor. Figures are refreshed daily from Financial Modeling Prep and company filings; last refreshed 2026-10-16.


