Stock

Under Armour

UA
27
Apparel - Manufacturers · Consumer Cyclical
Price
$4.63
-0.12 (-2.53%)
Market Cap
$1.99B
Exchange
New York Stock Exchange
Winston Score
27
Winston is worried
Below-average fundamentals — multiple weak pillars.
Data as of Oct 18, 2026 · filings through Jun 30, 2026

§How the score breaks down

Quality
Mixed
9/30
Growth
Weak
3/20
Cash Flow
Weak
0/10
Stability
Mixed
4/10
Valuation
Data not available
0/10
Ownership
Good
10/15
Dividends
Not counted
n/a

26 of 95 counted points = Winston Score 27. Pillars marked n/a do not apply to this company and are left out of the total.

Share count falling — buybacks

−9.0% over 4y

The company has reduced its share count over this period, returning value to shareholders through buybacks.

Diluted shares outstanding: 468.6M (2022) → 426.6M (2026)

§Winston Score History

The full picture

Under Armour makes athletic clothing, shoes, and sports gear. Its products include performance shirts, leggings, sneakers, and training equipment sold to everyday athletes, gym-goers, and professional sports teams. The company competes in the global sportswear industry alongside much larger rivals like Nike and Adidas, and it is known for pioneering moisture-wicking performance fabrics.

Under Armour earns money by selling its products through its own stores, its website, and wholesale partners like department stores and sporting goods retailers. Most of its revenue comes from North America, though it also sells in Europe, Asia, and Latin America. With a market cap of roughly $2.8 billion, it is significantly smaller than its main competitors, which limits its marketing budget and shelf space leverage. The company's biggest challenge is rebuilding brand relevance and growing international sales after years of declining North American revenue and ongoing efforts to cut costs and streamline its product lineup.

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Growth Profile

When traditional metrics don't capture the full picture, these are the signals growth stock investors use instead.

Revenue Growth

-3.4% YoY

YoY Growth Rate

Revenue declining

EPS Growth

+121.3% YoY

YoY Growth Rate

EPS growth accelerating

R&D Spend

$0/ year

0.0% of revenue

Below sector average (4%)

Research and development spending

Insider Activity

28.9%ownership

→ Flat

Insider ownership roughly steady over the past year

Cash Position

Cash flow positive

$396M cash & investments

Quarterly Free Cash Flow

↓ Burn rate worsening

Company generates more cash than it spends — no dilution risk from fundraising

Revenue declining

Under Armour's revenue is actually shrinking. In a growth stock, that removes the core investment thesis. The low Winston Score here may be warranted — unless there's a turnaround story.

The Winston Score above measures business quality today. Growth stocks often score lower because they invest in the future rather than maximising current profits. These metrics show what matters most for evaluating that future.

Score breakdown

Every number that matters to educated investors.

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Quality

Profit per sale
Gross Margin
54.1%
Healthy — 54.1% gross margin
Profit after running costs
Operating Margin
4.3%
Thin — 4.3% operating margin
Return on the money invested
ROCE
0.7%
Weak — 0.7% return on capital

ROIC between 0% and 5%. They earn a few cents back per dollar invested in the business.

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Growth

Sales growth
Sales YoY
-3.4%
Shrinking sales (-3.4% YoY)
Profit growth
EPS YoY
-608.2%
Earnings shrinking (-608.2% YoY)

Earnings per share down more than 10%. Either a bad year, or a real decline.

How steady the profit is
EPS Consistency
4/8 quarters
Earnings inconsistent quarter-to-quarter

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Cash Flow

Profit that turns into cash
Cash Conversion
N/A
Data not available
Spare cash per sale
FCF Margin
-1.6%
Burning cash (-1.6%)

Free cash flow is negative. They are burning cash, not generating it.

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Stability

What it owes vs what it owns
Debt / Equity
0.55
Conservative — low debt load (0.55)
Covers its interest
Interest Cover
0.40x
Dangerous — barely covers interest (0.4x)

Interest coverage below 1. Their profits don't cover the interest bill.

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Valuation

Price vs profit
P/E Ratio (TTM)
N/M
Negative earnings — P/E not meaningful
Cheaper or dearer next year
P/E vs Forward
N/A
not available
Data not available

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Dividends

Not applicable for this business.
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