Williams-Sonoma (WSM) stock: Winston Score and insider trades

§Winston Score History

Williams-Sonoma sells home furnishings and kitchenware through several well-known retail brands. Its main brands include Williams Sonoma (cookware and kitchen tools), Pottery Barn (furniture and home décor), Pottery Barn Kids, Pottery Barn Teen, and West Elm (modern furniture). The company sells to everyday consumers who want quality home goods, and it operates mostly in the United States with some international locations.

The company makes money through direct sales on its websites and in its physical stores, with e-commerce now accounting for roughly two-thirds of total revenue. Williams-Sonoma has built a strong position by owning its brands outright and selling mostly exclusive, proprietary products that customers cannot find elsewhere — this makes it harder for competitors to copy. The main risk is that home furnishing sales tend to slow sharply when consumers cut back on spending, such as during housing market downturns or economic recessions, which can quickly pressure revenue and margins.

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7 Congressional buys and 4 sells on WSM in the last 12 months.

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Growth Profile

For growth stock investors

When traditional metrics don't capture the full picture, these are the signals growth stock investors use instead.

Revenue Growth

+6.7% YoY

YoY Growth Rate

Slow revenue growth

Reported EPS Growth

+41.4% YoY

Quarterly reporting periods ended:

3 Aug 2025: $2.03

2 Aug 2026: $2.87

Reported/statutory EPS, not adjusted or underlying earnings. One-off items can affect this figure. Provider rounding can affect the growth rate.

YoY Growth Rate

Reported EPS increased year over year

R&D Spend

$0/ year

0.0% of revenue

Below sector average (4%)

Research and development spending

Insider Activity

1.3%ownership

→ Flat

Insider ownership roughly steady over the past year

Cash Position

Cash flow positive

$1.0B cash & investments

Quarterly Free Cash Flow

→ Burn rate stable

Company generates more cash than it spends — no dilution risk from fundraising

Growth context

Williams-Sonoma is growing revenue at 7% year-over-year. The Winston Score measures business quality today — these growth metrics show what could matter tomorrow.

The Winston Score above measures business quality today. Growth stocks often score lower because they invest in the future rather than maximising current profits. These metrics show what matters most for evaluating that future.

Score breakdown

Every number that matters to educated investors.

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Quality

Profit per sale

Gross Margin

51.6%

Healthy — 51.6% gross margin

Profit after running costs

Operating Margin

22.9%

Excellent — 22.9% operating margin

Return on the money invested

ROCE

41.9%

Exceptional — 41.9% return on capital

ROIC above 25%. Every dollar invested in the business earns more than 25 cents back per year.

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Growth

Sales growth

Sales YoY

+2.2%

Nearly flat sales (+2.2% YoY)

Profit growth

EPS YoY

+7.8%

Modest earnings growth (+7.8% YoY)

Single-digit earnings growth — steady but not exciting.

How steady the profit is

EPS Consistency

5/8 quarters

Mixed — about half the quarters showed growth

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Cash Flow

Profit that turns into cash

Cash Conversion

115%

Turns 115% of profit into real cash

Spare cash per sale

FCF Margin

13.7%

Converts sales into free cash efficiently (13.7%)

FCF margin between 10% and 20%. Every $100 in sales becomes $10 to $20 in real cash.

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Stability

What it owes vs what it owns

Debt / Equity

0.71

Moderate — manageable debt (0.71)

Covers its interest

Interest Cover

100.00x

—

Comfortably covers interest (100.0x)

Interest coverage above 8. Profits cover interest many times over.

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Valuation

Price vs profit

P/E Ratio (TTM)

25.5x

Growth-priced — P/E 25.5

P/E above the market average. People are paying up for expected growth.

Cheaper or dearer next year

P/E vs Forward

+0.8

GROWING

Earnings roughly flat

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Dividends

Dividend

Dividend Yield

1.31%

Small dividend — 1.31% yield

Modest yield. The bulk of any return needs to come from price appreciation.

Dividend record

Dividend Growth

+15.3%

Dividend growing fast (15.3% YoY)

Payout Ratio

28%

no trend

Pays out a modest share of profit and keeps the rest to reinvest. Room to keep paying through a weak year.

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Williams-Sonoma

§How the score breaks down

Share count falling — buybacks

§Winston Score History

Politician Trades

Growth Profile

Every number that matters to educated investors.

Quality

Growth

Cash Flow

Stability

Valuation

Dividends